Internet Marketing Association

Last night in Chicago, as part of its In2 Summit, The Holes Report named the winners of its 2017 North America In2 SABRE Awards. The program targets the customer engagement and marketing world, highlighting new and innovative ways brands are engaging and influencing their audiences at a time where f… - 2/17/2017

Compared to traditional marketing, Internet marketing is more complex because of the ever changing landscape of digital technology. Whether it is the new algorithms from Google or the latest social media craze, Internet marketers must take all this into consideration, as well as what is taking place… - 9/29/2016

Word-of-mouth and referrals are the best forms of marketing. You don't have to pay for it and those who come to you as a result are more likely to buy. The only challenge here is that it's harder to organically drive this kind of marketing. Sure, you can ask for referrals from your favorite customer… - 8/24/2016

Since influence marketing is one of the last forms of marketing that its targets will actively seek out instead of actively avoid, it's becoming an increasingly popular marketing option. It's even gotten to the point where influence marketing can be effectively used on foodstuffs, and Mezzetta-the w… - 8/24/2016

The founder of Shopping Links, an Australian startup that connects brands with influential bloggers, is expected to speak at the Melbourne Spring Fashion Week alongside a panel of other important figures in the fashion market. - 8/18/2016

The value of influencer marketing is on the rise as marketers realize this breed of marketing is about the only one that people will actively seek out and interact with, except maybe for particularly funny Super Bowl commercials. While influencer marketing does vary in impact from one user to anothe… - 8/18/2016

Influencer marketing - a marketing method in which brands create campaigns that focus on individuals or specific groups of like-minded consumers and in which they often use celebrities to send out the message - has grown in popularity in recent months. The marketing style has its own TMC channel tha… - 8/10/2016

In the world of social media, we know that certain people have more influence than others. Star Trek actor George Takei - barely still a household name a decade ago - has nearly 10 million followers on Facebook alone. Social media has created superstars of people who have even less claim to fame tha… - 8/9/2016

The idea of influencer marketing, using someone of some notoriety to endorse a product, is not a new one in the world of advertising. However, the factors that make these campaigns so effective in motivating consumers to take action have been changing. At one point in time, the allure of these campa… - 7/29/2016

Shopper marketing is more important than ever now that many people do most of their shopping online. While it was once used for driving short-term sales, it is now essential in motivating behavior, according to findings from the Association of National Advertisers and GfK. - 7/28/2016

It used to be so simple. Find your market, hit the media that your audience consumed, and from that you reached your audience. But no more. - 2/19/2016

Lead generation is the discipline of proactively creating, nurturing and discovering interest among prospective buyers for the solutions you offer, but sometimes getting leads isn't something that needs to be a specific set of processes. - 1/21/2016







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