From the Influencers

When corporate reputations are damaged in today's unforgiving culture, individuals in corporate leadership take the heat as stakeholders seek satisfaction through blaming, shaming, and directing their anger and disappointment toward the most visible personification of the company they can find - usu… - 11/21/2017

Foot Locker announced an expanded relationship with shoe company NIKE that accentuates the emerging employee advocacy trend being discovered by many businesses as an extension of their marketing efforts. - 11/21/2017

Quinnipiac University is using the voice of the customer solution from iPerceptions. Quinnipiac is a private institution 90 minutes outside of New York City. - 11/17/2017

Influential marketing isn't about creating a campaign that makes people buy your product. Actually, influential marketing is about building relationships with your customers. A quality relationship with existing and potential customers has way more impact and influence on them than any of the ads a … - 11/6/2017

Customers know when there is misalignment between various departments. When the right hand isn't talking to the left, it's apparent and it's the primary reason siloed organizations run into so many issues when serving their customers. - 10/30/2017

Having a well-defined distribution strategy for B2B marketing on LinkedIn can tremendously improve leads and sales. LinkedIn is usually known to be a networking and recruitment social platform. - 10/24/2017

There is no doubt that we live in a social media dominated world. Businesses are seeing the benefits of social media and have been encouraging employees to participate often. - 10/16/2017

What is fake news, apart from some of Donald Trump's favorite words on Twitter? From hyper-partisan websites to clone copies of respected media sources, it's all these publications that convey fake or exaggerated information. Rumors have been around since the beginning of time, but in today's social… - 10/13/2017

On this week's episode, David talked to Ann Handley about her many accomplishments, focusing on her use of omnichannel marketing. - 10/10/2017

Building effective buyer personas can significantly improve your marketing efforts. Why make building your buyer personas harder than it needs to be? Avoid these 2 big tactics during your persona development. - 9/27/2017

Automated social media postings are now capable of happening in real time, at the exact moment the buzz hits. - 9/26/2017

A successful employee advocacy program has to be managed properly, and has to promote personalization and authenticity. - 9/21/2017

nFusz Inc. recently came out with version 3.0 of its notifiCRM solution. This offering marries customer relationship management with interactive video in an effort to drive more sales. - 9/15/2017

The time for half-measures has passed. We've crossed the threshold into a digital-first marketing and sales landscape. Tomorrow's winners will be those that make bold, necessary investments today - and excel at these four things. - 9/8/2017

To be effective with content marketing, you have to do more than just put generic content out there. That means putting your thoughts, feelings, and opinions in the public eye. - 8/31/2017

While Amazon already has its standard affiliate program pushing its seemingly infinite list of products, this is an extension of the program to specifically harness the power of social media and social influencers. YouTube is a logical venue for the program, given the growing amount of time users sp… - 8/25/2017

Employees have been an untapped resource for business marketing and brand initiatives, despite the steady growth of social marketing and content distribution across social channels on which they are already active. - 8/24/2017

As a business, if you're engaged on social channels with customers and prospects - and if you're not, you should quickly examine your engagement strategy - why not also use an existing tool to further engage that same audience? Your employees are also active on these same social channels and offer a… - 8/18/2017

Today, small businesses must keep up with consumer communications just like the bigger corporations. To do that, they must rely on artificial intelligence, like chatbots. - 8/7/2017

Let's be real: as fun and challenging as marketing can be, the best strategy in the world doesn't matter if it doesn't result in conversions. Revenue is what keeps nearly all businesses afloat, so a lack of paying customers can spell danger for your organization. - 8/3/2017

A customer should see your logo or know your brand and feel confidence when they engage with you. One person that is more than aware of the power of trust is Bernie Borges. As the CEO of Find and Convert, Bernie is an expert at brand exposure and genuine lead generation. He is the author of Marketin… - 8/2/2017

While there's been a unprecedented push towards social media marketing - and for good reason, given the growth of Twitter, LinkedIn, Facebook, Instagram, and other social applications as business tools - email, the tried and tested medium remains a crucial component to any influencer strategy. - 7/28/2017

To enhance your influence, you need to evaluate your communication based on facts, not feelings. You need to get to the heart of what is really going on by experiencing your communication through the eyes and ears of your team and colleagues. - 7/19/2017

We all know that brand image emanates from products, but there is much more that goes into building a positive brand experience. That includes knowing your customers and their needs and preferences, physical representations, and the overall experience when interacting with the brand, whether in-pers… - 7/17/2017

The first and most important step to launching your own brand is finding your brand's voice. This is your brand's identity and it is what will be reflected everywhere, online and offline. This is usually a one-time thing and, therefore, you have to get it absolutely perfect. - 7/11/2017

These days, chief marketing officers need to watch their website conversion rates like a hawk. It's a critical metric that means the difference between sales and abandoned carts. Whether your conversion goal is an online purchase or a qualified lead, every conversion brings you closer to meeting you… - 7/3/2017

The Web marketing guru, Marcus Sheridan, sits down to discuss video marketing and adding videos to company websites. From sharing his thoughts on equipment to breaking down the how-to steps, he demystifies the process of creating a video. - 7/3/2017

Marketing to millennials has always required different tactics, and these are several important points to know about targeting millennials with influence. - 6/29/2017

Marketers need to be aware of just how much influence social media can have on customers. - 6/29/2017

Many companies use social media and the Internet to handle customer service complaints. While this is convenient for consumers - and sometimes customer service departments - it is an equal opportunity for Internet trolls. - 6/22/2017

Today, Mobile Marketing & Today announced the keynote lineup and other confirmed speakers for the 2017 Mobile Payments Conference (MPC). The event, which is scheduled to take place August 28 - 30, 2017 at the SwissĂ´tel Chicago in Chicago, IL, is aimed at an executive level audience from all parts of… - 6/20/2017

Instagram is now providing tools explicitly designed for disclosing paid endorsements by influencers. - 6/16/2017

Influencer Marketing Hub recently unveiled a survey detailing just how much influencer marketing has grown. - 6/16/2017

For almost five years now, Facebook has allowed businesses to create Offer Ads to promote products or services. Countless businesses, startups and big-name brands have taken advantage of this opportunity to reach more targeted customers. - 6/7/2017

In this day and age, businesses should have active Instagram accounts. This is because this social media platform has millions of users across the world. This offers businesses a ready market for their products and services. With the right tools, you can achieve your target profits within no time. H… - 6/5/2017

Influencers are using video to reach and engage with massive online audiences. And smart brands, and media and entertainment companies, should pay attention to this important trend. - 6/2/2017

The rise of ad blockers has made deploying a successful influencer marketing campaign more important than ever. - 6/2/2017

To overcome the ad revenue obstacle, many influencers are now looking for new ways to monetize their content and expand their audience reach. However, YouTube only allows users to access a limited set of subscriber data, such as age range, general playback locations and device types. This data is in… - 5/22/2017

Artificial intelligence and machine learning, influencer marketing, and a focus on millennials are three prevalent trends we're seeing today. And they are three areas to which public relations teams should be paying attention this year. - 5/19/2017

The JMRConnect CEI platform recently garnered the Best Marketing Technology award from The Holmes Report at the In2 Summit in Chicago. - 5/15/2017

The popular music sharing app musical.ly is primed to be used for influencer marketing. - 5/12/2017

Marketers can leverage influencer content to make their own content more memorable. - 5/11/2017

To date, it has been hard to quantify influencer marketing. You know how many clicks your website gets. You know how many people open your marketing emails. Influencer marketing hasn't been so easy to track, and as the old saying goes, "If you can't measure it, you can't manage it." - 5/5/2017

With "fake influencers" increasingly coming into play, influencer marketing users have to be more aware than ever. - 5/5/2017

The integration will be another excellent tool for the emerging practice of influencer marketing, which is comprised of new and innovative ways brands are engaging and influencing their audiences at a time where face time is at a premium and mostly exists within the realm of social media. - 4/28/2017

Pepperjam conducted a study on the way that marketers leverage technology to build influencer marketing. - 4/28/2017

Influencer content is climbing the value chain in marketing, according to the recently released "The Value of Influencer Content 2017" study. The paper by Linqia indicates that this content, which once lived exclusively at the top of the marketing funnel to drive awareness or engagement of brands or… - 4/28/2017

The Federal Trade Commission this week revealed that it has sent more than 90 letters to so-called social media influencers. These communications reminded these athletes, celebrities, and others that truth in advertising standards apply to Instagram just as they do to other forms of media. - 4/21/2017

The influencer marketing front is an increasingly valuable one for marketers; here's how to make sure you're using it to get the most value from it. - 4/21/2017

Influencer marketing is a hot new trend in marketing, but just what value does it have? A new Linqia study reveals surprising points. - 4/13/2017

Customer acquisition is the top priority for brand marketers this year, according to results of a survey conducted by data asset management solution provider Bynder. Meanwhile, a 2017 Dimension Data study indicates customer experience is the top strategic performance measure for 71 percent of the co… - 4/13/2017

Pepsi's poor decision to use Kendall Jenner as an influencer in its latest advertisement has resulted in backlash that could damage the brand's reputation. - 4/7/2017

Influencer marketing on Instagram clears the $1 billion mark, and may double that number soon. - 4/3/2017

A recent study from Marketing Dive found that budgets for influencer marketing are growing. - 3/30/2017

Tidal Labs' influencer marketing content-as-a-service (CaaS) program sees impressive growth on a year-to-year basis thanks to a variety of factors. - 3/30/2017

The new Amplified platform from #HASHOFF is going to be shaping influence with organic social influencer marketing through the paid media targeting of posts. - 3/24/2017

Sports retailer Adidas has aligned with 25 female social media influencers in an effort to double its share of the women's sports apparel market by 2020. - 3/23/2017

With the first quarter of 2017 almost up, here's what to watch for this year in influencer marketing. - 3/14/2017

A new study from influencer marketing facilitators has found that consumer trust in brands has fallen immensely. - 3/13/2017

New guidelines from the Committee of Advertising Practice urge both influencers and influencer marketing practitioners to be open and honest about sponsored content. - 3/10/2017

Financial services companies can use social media as more than just a way to broadcast messages to their customers and potential clientele. They can leverage it to attract top talent, create new businesses, fill their sales pipelines, and position themselves as industry thought leaders. - 3/8/2017

Nickelodeon's 2017 Kids' Choice Awards will have a new element to them this year-the "KCA Social Squad" of influencers. - 3/3/2017

Influencer marketing is an increasingly popular target for brands to place marketing dollars in a bid to get their message in front of interested users. - 3/3/2017

Dovetale has launched a new platform that brings social media influencers and brands together based on image recognition and machine learning for YouTube, Instagram, Twitch and Twitter. - 2/24/2017

It's a powerful new tool, but what are the important things to know about social media influencers and influencer marketing? - 2/23/2017

Last night in Chicago, as part of its In2 Summit, The Holes Report named the winners of its 2017 North America In2 SABRE Awards. The program targets the customer engagement and marketing world, highlighting new and innovative ways brands are engaging and influencing their audiences at a time where f… - 2/17/2017

A planned visit to Israel for several NFL players goes south amid discovery of influencer marketing plans. - 2/14/2017

Facebook's new ad algorithms have left users craving more original content, offering a prime opportunity to leverage market influencers. - 2/14/2017

Businesses need to change the way they approach marketing to truly take advantage of the benefits of influencer marketing campaigns. - 2/9/2017

Innervate announced this week its new influencer marketing program, Gamesight. - 2/8/2017

The number one factor marketers should consider when evaluating an influencer is their reach. How big is their audience? Who is in it? Marketers need to consider if an influencer is worth investing in based on how many people they reach, and if those people are in their target demographic. In conjun… - 2/2/2017

The Australian Association of National Advertisers has made changes to their policies surrounding influencer marketing - 2/2/2017

Segmentation has always made sense in marketing, and it makes sense in influencer marketing. Micro-influencers will likely be able to create more targeted content which will resonate better with some prospects, leads and viewers. - 1/25/2017

By choosing the proper influencers, companies and brands can get their messages across to a captive and engaged audience. To truly utilize and glean value from influencer marketing though, businesses need to make sure they are using the proper tools for measuring and managing campaigns and results. - 1/23/2017

The Holmes Report has named JMRConnect a 2017 North American Innovation & Insights SABRE Awards finalist in four categories: Best Agency Disruption; Corporate/B2B; Employee Engagement; and Marketing Technology. - 1/18/2017

The Internet is a big place, and digital marketers have had to work on narrowing their target audiences and their goals with a lot more skill. Enter influencer marketing. Last year, Google Trends found that influencer marketing surpassed print marketing for the first time. - 1/18/2017

FollowAnalytics' new Mobile Optimization Suite turns to both machine learning and predictive intelligence tools to help shape influence marketing. - 1/13/2017

Influencer.co has announced the launching of a new extension for Google Chrome to make it easier for brands and market influencers to connect. - 1/12/2017

A look back at influencer marketing in 2016 shows much of why marketers will likely keep turning to it in 2017. - 1/6/2017

TapInfluence has come out with its 10 influencer marketing predictions for the year ahead. - 1/2/2017

Influencer marketing has gone mainstream. In fact, acorn says, "influencer marketing is now taking precedence over traditional marketing strategies like print and video advertising." - 12/30/2016

New reports from Linqia suggest that 2016 was a big year for influencer marketing, and 2017 will likely be bigger. - 12/28/2016

A study from Bloglovin' found that the No. 1 downfall of influencer marketing is a lack of authenticity and trustworthiness. So, what can your brand do to prevent that? - 12/14/2016

New studies reveal how the use of shaping influence via social media gives brands an edge in the marketplace. - 12/5/2016

CNN has acquired Beme, a mobile video app created by YouTube influencer Casey Neistat, to reach millennials who prefer to get their news digitally. - 12/2/2016

When brands want to shape influence, earned media content offers the best returns. - 11/23/2016

A majority of viewers interact with brands on social media, mainly by watching videos. Marketers should thus make video a central part of their strategy as they look to influence consumers. - 11/21/2016

Marketers are seeing a lot of success leveraging influencer marketing. Here are some best practices to follow when doing so. - 11/18/2016

While many businesses see social media as an afterthought, successful leaders are espousing the value of Social Selling as a means of shaping influence and building business. - 11/17/2016

Shaping influence with social media marketing is gaining a lot of ground, but plenty of small business users aren't using it at all. - 11/11/2016

A new report from Buzz Marketing Group offers detailed insight into the media consumption habits, news sources, opinions, and preferences of millennials today. It concludes that millennials are a diverse and opinionated bunch that consumes media "at an astounding rate" and that brands whose advertis… - 11/11/2016

Most companies today monitor social media to some extent, and for good reason: it's a free treasure trove of organic, unsolicited customer opinions on a company's industry, performance, competitors and partners. As social media gets ever larger and more dispersed across dozens of platforms, however,… - 11/4/2016

For instance, if someone runs a social media page centered around food and finding the best places to eat in New York, they're probably not the right person to reach out to about promoting a dietary plan. This is valuable information for advertising agencies, and, by tapping into IBM Watson, Influen… - 11/3/2016

Influencer marketing has become a hot commodity today. Every brand wants in on it in some way. It's almost like word of mouth - but better. People trust those they look up to and follow on social media - so getting them to vouch for your product typically translates to dollar signs. - 10/27/2016

What criteria have you established for your influencer marketing initiatives? Do you look for those that have the best reach locally or do you put yourself out there in the national or international space to support your growth? Once you've identified your targets, do you then settle on platforms? H… - 10/26/2016

Last week, Google announced that it had acquired FameBit, a company that helps connect independent content creators with brands that are looking to create endorsement and product placement partnerships. This is the first ever influencer network to operate under Google's roof, and will primarily focu… - 10/17/2016

The new Campaign Planner allows business owners and associates to construct media plans and share them with clients and co-workers. The official Facebook word on the new product says that it is "a standalone tool for media planners to draft, compare, and share media plans using reach and frequency b… - 10/17/2016

When it comes to reaching the target audience, there are several tools in a marketer's arsenal that can have the desired impact. None of them, however, are quite as fun as video when it comes to shaping influence. The challenge, of course, is building out a video marketing strategy that helps you re… - 10/13/2016

How many times have you seen a product and thought "Who would use that?" or "It would be better like this"? Chances are you've had similar thoughts countless times. Imagine if there was a way for you to share your thoughts and help improve on products. Now, thanks to Social Soup, you can, and compan… - 10/11/2016

Influencer marketing is increasingly being implemented by companies in all vertical markets, as a cost-effective and straightforward way to increase sales and improve customer engagement and retention rates. But just how influential is influencer marketing at the end of the day? - 10/4/2016








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