[September 30, 2016]

TechStyle Brand JustFab Reveals Innovative Partnership with Social Media Stars "Betches"

TechStyle, parent company to JustFab, the leading fashion-subscription, e-commerce site and lifestyle fashion brand is pleased to announce its collaboration with the trend-setting social media platform, Betches. The partnership encompasses multiple joint marketing opportunities and curated collections selected by the creators themselves, Jordana Abraham, Samantha Fishbein and Aleen Kuperman, which will include an assortment of apparel, shoes and handbags, continuing into 2017.

"We're so excited to be working with JustFab on this partnership! Our two teams were in sync right away and it's been a natural fit from the start. We can't wait for our fans to see our first collection and our ongoing collaboration this coming year," commented the founders of Betches.

Considered a pioneer in the digital space as one of the first online subscription retailers, JustFab continues at the top of emerging market trends with a non-traditional marketing approach. JustFab has joined forces with the widely popular social media handle, Betches, to further connect with its target audience through the trendsetting and engaging platform. By working closely with the like-minded digital brand, the partnership will convey its joint message of women empowerment through all sizes and styles highlighting humor and fashion for women of all ages.

"For JustFab, partnering with Betches just makes sense - we are at the forefront of using technology to better understand our customers' needs and serve them with the right products, styling, trend information, and fashion & lifestyle content. Betches provides its customers with just that, along with a healthy dose of humor. It's a platform where you can have fun with fashion & lifestyle contet, and laugh with your friends over how relatable it really is. That's exactly the type of partnership we want to offer our customers," commented Traci Inglis, Chief Marketing Officer of TechStyle, JustFab's parent company.

The partnership will consist of joint collaborations including select light-hearted, fun and quirky graphics that will be shared over the Betches social media handles including Instagram (4.5 million followers), Facebook (News - Alert) (90k likes), Twitter (160k likes) in addition to their website Betches.com (10m page views). The partnership will also include several curated collections hand-picked by the Betches founders in addition to the official launch event in November 2016.

Similar to JustFab, the Betches creators go by the mantra of not taking yourself too seriously and feeling confident in who you are. Betches represents the voice of not only millions of JustFab's customers but also the everyday woman looking to feel empowered and inspired. "Women relate to the Betches content because it pokes fun at our everyday lives in a way that is relatable and fun. Our customers love that," added Traci Inglis, Chief Marketing Officer. The everyday woman wears many hats all of which Betches tap into through their relatable and humorous content. JustFab wants to show no matter what hat you're wearing that day, there's a style to match.

For more information about JustFab and to shop online, please visit www.JustFab.com.

ABOUT BETCHES

Betches was started in 2011 as a blog by college roommates and childhood friends Jordana Abraham, Samantha Fishbein, and Aleen Kuperman. Their blog immediately went viral, and from there they knew they had a unique chance to build their business from the ground up. Five years later, they have a created a huge millennial brand with an audience of over 5 million, two New York Times bestselling books, and a successful retail operation, Shop Betches. The Betches are excited to be launching this collaboration with JustFab and for many new exciting projects to come.

ABOUT JUSTFAB:

Founded in 2010, JustFab is the leading fashion-subscription ecommerce site and lifestyle fashion brand that offers members an engaging and personalized shopping experience. Millions of members worldwide are given the celebrity treatment every month as they receive a customized selection of shoes, apparel, handbags and jewelry. Members have exclusive access to fashion tips and content, clickable style boards to shop complete outfits and the team of JustFab fashion consultants for expert advice. JustFab offers high-fashion looks at affordable prices and shipping is free for all items over $39.95.

ABOUT TECHSTYLE FASHION GROUP (FORMERLY JUSTFAB INC.):

TechStyle Fashion Group is a global fashion and lifestyle company founded in 2010 to deliver access, quality and style for unprecedented value. TechStyle Fashion Group uniquely merges advanced technology with the latest fashion trends to offer an entirely new shopping experience to millions of customers worldwide, including 4 million VIP Members, through a portfolio of apparel and shoe brands. TechStyle Fashion Group is reimagining the business of fashion through data, personalization and vertical integration to benefit the modern shopper. TechStyle Fashion Group's brands include JustFab, Fabletics, ShoeDazzle and Fabkids, and are available in the US, Canada, the United Kingdom, Germany, France, Spain, Sweden, Denmark and the Netherlands. www.TechStyle.com

View source version on businesswire.com: http://www.businesswire.com/news/home/20160930005081/en/

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