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IZEA Announces Promoted Posts
IZEA,
Inc. (NASDAQ:IZEA),
operator of IZEAx®, the premier online marketplace connecting brands and
publishers with influential content creators, has announced Promoted
Posts at IZEAFest 2017. The first of its kind service enables IZEAx
marketers to programmatically increase the exposure of sponsored
influencer content through paid media buys on the leading social
networks.
This Smart News Release features multimedia. View the full release here:
http://www.businesswire.com/news/home/20170210005033/en/
IZEA Announces Promoted Posts. (Graphic: Business Wire)
"The effective organic impressions on any social media post are a
fraction of the potential reach that could be achieved with paid
amplification," said Larry Beaman, Executive Director of Strategic
Planning at IZEA. "While brands commonly use paid buys on social media
to promote owned content through their brand handles, the most effective
content is still that which is created by influencers. Our new Promoted
Posts service combines the best of both worlds: the engagement of
influencer arketing with the reach and targeting available through paid
placements on the social platforms."
Content produced by influencers through IZEAx can now be promoted by
simply clicking a button next to the post. Doing so allows the marketer
to invest in additional amplification through paid media with dynamic
audience targeting features. Marketers are able to evaluate the highest
performing content within IZEAx, then pay to have that content reach
more people - both in and out of the influencer's sphere of followers.
Promoted Posts is possible through IZEA's direct technology integration
with the social network ad management platforms. Currently, brands are
unable to promote an influencer's post through a traditional ad buying
platform.
Beaman continued: "We have seen engagement up to 10x of what brands
typically see on a post promoted through their own social handles.
Consumers like to engage with real people much more so than brands or
companies. Promoted Posts helps marketers optimize their spend against
the best influencer content and scale campaigns far beyond what was
previously imagined."
A new Promoted Posts dashboard will be added to IZEAx, providing a
consolidated view of all content being promoted. The service is
initially launching for Facebook (News - Alert), but will be social platform agnostic
in the future, all within a single interface.
Promoted Posts is in beta and will be generally available in the coming
months. To schedule a preview demonstration, visit http://www.izea.com.
About IZEA
IZEA operates IZEAx, the premier technology platform that connects
marketers with influential content creators. IZEAx automates influencer
marketing and custom content development, allowing brands and agencies
to scale their marketing programs. IZEA creators range from leading
bloggers and social media personalities, to A-list celebrities and
professional journalists. Creators are compensated for developing and
distributing text, videos, photos and status updates through social
media. Marketers receive influential content and engaging, shareable
stories that drive awareness. For more information about IZEA, visit www.izea.com.
Safe Harbor Statement
This press release contains forward-looking statements within the
meaning of Section 21E of the Securities Exchange Act of 1934. These
forward-looking statements are based largely on IZEA's expectations and
are subject to a number of risks and uncertainties, certain of which are
beyond IZEA's control. Actual results could differ materially from these
forward-looking statements as a result of, among other factors,
competitive conditions in the content and social sponsorship segment in
which IZEA operates, failure to popularize one or more of the
marketplace platforms of IZEA and changing economic conditions that are
less favorable than expected. In light of these risks and uncertainties,
there can be no assurance that the forward-looking information contained
in this respect will in fact occur.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170210005033/en/
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