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Northern Lights Spirits to Distribute Connected Gin Bottles Featuring Thinfilm's NFC Technology
Thin
Film Electronics ASA ("Thinfilm") (OSE:THIN.OL), a global leader in
NFC (near field communication) mobile marketing solutions using printed
electronics, today announced Northern Lights Spirits Ltd. ("NLS") as a
new customer. On February 14, NLS - a Finland-based distiller of
handcrafted gin and vodka - will begin distributing "smart" bottles of
its premium Kalevala
Gin. The bottles will feature Thinfilm's NFC SpeedTap™ tags, which
combine with cloud-based software to enable remote tag (News - Alert) management,
custom content delivery, and detailed analytics and reporting.
Each SpeedTap tag is uniquely identifiable and virtually impossible to
clone, and can be read with the simple tap of an NFC-enabled smartphone
or device. Once tapped, tags wirelessly communicate with Thinfilm's
cloud-based software platform, creating a powerful one-to-one mobile
marketing platform from which brands can connect directly with consumers.
As a result, marketers are able to instantly deliver authentication
messages, brand stories, promotional offers, product news, and other
relevant content.
"We've spent years creating what we believe to be one of the finest gins
in the world, and sharing that unique Kalevala story with gin
enthusiasts is very important to us," said Moritz Wüstenberg, Managing
Director for NLS. "Thinfilm's NFC solutios now provide an effective
means to do that, and we feel it will contribute significantly to
consumer loyalty and the overall popularity of Kalevala Gin."
Kalevala Gin was awarded a silver medal at both the 2015 and 2016 International
Wine & Spirit Competition (IWSC). NLS currently exports Kalevala
Gin to the United Kingdom, Spain, Germany, Denmark, Austria, and Canada,
where it is sold through a collection of regional distributors and
retail outlets.
"As competition continues to heat up in the craft spirit market, many
forward-thinking companies are leveraging smart-packing technology to
connect with consumers and create unique brand experiences," said Davor
Sutija, CEO of Thinfilm. "We're excited to begin this relationship with
Northern Lights Spirits, and are enthusiastic about the role our NFC
Solutions can play in helping to grow the Kalevala Gin brand."
About Thin Film Electronics ASA
Thinfilm is a leader in NFC smart packaging solutions using printed
electronics technology. The first to commercialize printed, rewritable
memory, the Company today creates printed tags, labels and systems that
include memory, sensing, display, and wireless communication - all at a
cost-per-function unmatched by conventional electronic technologies.
Thinfilm's roadmap integrates technology from a strong and growing
ecosystem of partners to bring intelligence to everyday items and
effectively extend the traditional boundaries of the Internet of Things.
Thin Film Electronics ASA ("Thinfilm") is a publicly listed Norwegian
company with headquarters in Oslo, Norway; product development and
production in Linköping, Sweden; product development, production, and
business development in San Jose, California, USA; and sales offices in
the United States, Hong Kong, and Singapore. For more information, visit www.thinfilm.no.
About Northern Lights Spirits Ltd.
Northern Lights Spirits is a craft distillery producing gin and vodka
under the Kalevala brand. Our organic spirits are produced in small
batches among the pure nature of North-Karelia in easternmost Finland.
The Finnish national epic, The Kalevala, is the cradle of inspiration
for the creation of our Kalevala Gin and Kalevala Vodka. As in the epic,
the story of our products revolves around the mystical Sampo that
created happiness, wealth and wonders. For centuries, the Kitee region
has been (in)famous for producing spirits and our long-term ambition is
to honour the regional tradition of distilling unique products. As such,
Kalevala Gin and Kalevala Vodka have been developed to delicious
perfection.
This information is subject of the disclosure requirements acc. to §5-12
vphl (Norwegian Securities Trading Act).
View source version on businesswire.com: http://www.businesswire.com/news/home/20170214005432/en/
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