[February 14, 2017] |
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Top Brand Marketers, Media Buyers & Publishers Share Strategies for Thriving in a Mobile-Only Marketplace During Special IAB & dmexco Event at GSMA Mobile World Congress
IAB
(Interactive Advertising Bureau) and dmexco
are joining forces for the second year in a row to produce a full-day of
programming at the GSMA Mobile World Congress (News - Alert) in Barcelona. The
invitation-only event by IAB and dmexco will bring together some of the
biggest names in media and marketing to share insights and guidance on "Surviving
in a Mobile-Only Marketplace: Strategies of Top Marketers and Publishers
to Connect with Consumers." High-level discussions will focus on
emerging trends in mobile, including VR, AR, the connected home, and the
importance of tapping into AI for smarter marketing.
Brand and agency leaders on the roster include:
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Sophie Blum, Vice President of Marketing, Europe, India, Middle East,
Africa, P&G
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Lisa Donohue, Global President, Starcom Worldwide
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Andreas Gall, Chief Technology Officer, Red Bull Media House
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Leonid Sudakov, President of Connected Solutions, Mars Petcare
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Dr. Torsten Wingenter, Head of Digital Innovations, Lufthansa Airlines
They will be joined by such senior publishing executives as:
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Sacha Berlik, Managing Director, EMEA, The Trade Desk
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Paul-Henri Ferrand, Vice President, U.S. Sales and Operations, Google (News - Alert)
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Ian James, Chief International Officer, Verve
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AJ Mathew, Vice President, Research, Kargo
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Christina Miller, President, Cartoon Network
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Rob Newlan, Head of EMEA Creative Sho, Facebook (News - Alert)
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Donna Speciale, President, Ad Sales, Turner
The full agenda is available here.
"IAB is taking a pole position on mobile marketing at Mobile World
Congress-ensuring that leaders on the cutting-edge of mobile advertising
share their strategies and tactics for success," said Anna Bager, Senior
Vice President and General Manager, Mobile and Video, IAB. "Marketers,
agencies, and publishers all need to transform how they connect with
consumers in order to prosper in what will no doubt soon be a
mobile-only landscape."
"Mobile means nearly every screen in today's consumer world, with the
emergence of VR, AR, and the Internet of Things taking it way beyond
just a single smaller screen," said Christian Muche, Co-Founder, dmexco.
"All stakeholders in the ecosystem must take advantage of the
opportunities that this evolution has brought."
The special all-day event will be produced in partnership with Google,
Kargo, Syniverse (News - Alert), The Trade Desk, Turner, and Verve, and held at Fira
Gran Via in Barcelona from 9:00am to 5:45pm on Tuesday, February 28,
2017. To request an invitation, please go to iab.com/mobileworldcongress.
About IAB
The Interactive Advertising Bureau (IAB) empowers the media and
marketing industries to thrive in the digital economy. It is comprised
of more than 650 leading media and technology companies that are
responsible for selling, delivering, and optimizing digital advertising
or marketing campaigns. Together, they account for 86 percent of online
advertising in the United States. Working with its member companies, the
IAB develops technical standards and best practices and fields critical
research on interactive advertising, while also educating brands,
agencies, and the wider business community on the importance of digital
marketing. The organization is committed to professional development and
elevating the knowledge, skills, expertise, and diversity of the
workforce across the industry. Through the work of its public policy
office in Washington, D.C., the IAB advocates for its members and
promotes the value of the interactive advertising industry to
legislators and policymakers. There are 43 IABs licensed to operate in
nations around the world and one regional IAB, in Europe. Founded in
1996, the IAB is headquartered in New York City and has a West Coast
office in San Francisco.
About dmexco
dmexco is the global business and innovation platform of the digital
economy. It connects the real economy with visionary trends and defines
the commercial potential of tomorrow. Within a few years, dmexco has
developed into the pioneer of the digital transformation. Today it is
the engine of growth that is driving the global digiconomy forward by
means of direct business deals, valuable new contacts, the evaluation of
business ideas, new standards for the digital economy, maximum value
creation, and concrete added value. dmexco - the leading global trade
fair and conference of the digiconomy. The Bundesverband Digitale
Wirtschaft (German Association for the Digital Economy - BVDW) is the
owner of the dmexco brand. With special assistance from OVK - Circle of
Online Marketers, the BVDW is also the conceptual and professional
partner of the trade fair and conference. dmexco is organized by
Koelnmesse. dmexco 2017 will be held in Cologne on September 13 and 14,
2017. You can find all the information about dmexco 2016, as well as
photos, videos, and original audio material at www.dmexco.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170214005426/en/
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