[March 15, 2017] |
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Yottaa Introduces Rapid CTRL to Optimally Increase the Performance of Third Party eCommerce Applications
Yottaa,
Inc., the leading SaaS (News - Alert) platform for accelerating eCommerce, today
launched Rapid CTRL, a new solution to help online retailers improve web
performance by better managing and sequencing third party eCommerce
applications.
In a recent study
on the impact of third party eCommerce applications, Yottaa evaluated
over 600 sites to determine how those applications affected web
performance. Findings from the study concluded that 80% of retail
websites had over 62,500 third party violations per hour. These
violations, which directly impact both website performance and online
conversions, occur when applications take an extended time to load, are
very large in size, fail to load, or block an entire page from loading
completely. The study also concluded that an average eCommerce website
has over 1.5 million third party violations per day, resulting in 1,900
minutes of customer time lost.
Combining third party control, acceleration capabilities, actionable
analytics, and simple deployment, Rapid CTRL enables online retailers to
accelerate, optimize, and sequence their sites in a matter of hours. The
end result is reduced third party violations, thousands of hours of
shopper time saved, and increased conversions. On average, customers
that have deployed Yottaa's Rapid technology have been able to avoid
millions of violations, decrease page load time by 3.27 seconds, and
increase conversion rates by 10.2%.
3rd Party Control
Rapid CTRL enables retailers to take control of their 3rd party
eCommerce applications to improve performance and user experience across
all of their retail sites. Rapid CTRL allows eComerce sites to:
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Take control of 3rd parties by building an inventory to understand
what technologies are being utilized, how they are performing, and
what violations are occurring on their sites
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Optimize 3rd party service use and increase conversions with an easy
to use management interface
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Gain complete control over web page speed through tunable business
rules and performance for any site, 3rd party application, or device
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Audit their entire site and provide notifications of any new, deleted,
or modified 3rd party technologies in real time
Speed = Conversion
Rapid CTRL utilizes Yottaa's patented application sequencing, context
intelligence, and responsive imaging technologies which have been in use
on over 600+ ecommerce sites to decrease page load time by over 40%.
Through Yottaa's proven technologies, Rapid CTRL significantly
accelerates page load speed to improve user experience and increase
conversion rates and online revenue. In order to maximize performance,
Rapid CTRL provides recommendations and pre-tuned configurations to
bring best practice learning to Yottaa's turnkey solution.
Benchmark Against the Industry
Visibility and performance management of 3rd party eCommerce
technologies are an exploding challenge for online retailers. Rapid CTRL
provides unprecedented, actionable insight into an eCommerce site with
real-time understanding of performance, violations, and most importantly
- errors that can impact user experience. Through Rapid CTRL's real-time
analytics, retailers can gain knowledge on how they compare to the
industry, such as if their 3rd party applications are slower than the
industry averages for the same 3rd party. Rapid CTRL not only provides
deep visibility and insight into the performance of an eCommerce site,
it also gives the ability to take immediate action to remediate any
performance violations.
Simple Deployment
Rapid CTRL is deployed using a Java Script that is directly inserted
into an eCommerce site's code or can be added to a site via a tag (News - Alert)
manager. This approach enables retailers to be up and running in a
matter of hours so they can quickly and easily begin to experience
performance improvements on their sites.
"eCommerce professionals are constantly adding third party applications
to provide more engaging experiences for their shoppers and
differentiate from competitors. However, that experience comes with a
heavy price as those applications significantly impact web performance,
which, in turn, can result in lower conversions and customer
satisfaction," said Bob Buffone, Founder and Chief Technology Officer of
Yottaa. "Yottaa's Rapid CTRL gives retailers visibility into the
performance impact of all third party applications on their sites and,
more importantly, provides real-time optimization for those applications
which has resulted in 10% conversion rate increases for Yottaa's
customers. Best of all, Rapid CTRL requires just a simple Java Script
injection, enabling customers to get up and running in a matter of
hours."
About Yottaa
Yottaa is the leading SaaS platform for accelerating eCommerce.
Purpose-built to solve the website performance challenges retailers face
today, Yottaa enables retailers to deliver content instantly across all
devices, pages, and browsers, through advanced acceleration and 3rd
party application sequencing. Leading retailers, such as The Container
Store, Hallmark, eBags, Jockey, Billabong, and JoAnn Fabrics, have
deployed Yottaa in a matter of days with zero code change to realize
billions in incremental revenue. To learn more about how Yottaa can
accelerate your eCommerce site and increase online conversions, please
visit www.yottaa.com or
follow @yottaa on Twitter (News - Alert).
View source version on businesswire.com: http://www.businesswire.com/news/home/20170315005365/en/
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