[April 07, 2017] |
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Adobe Named the Leader Among Digital Intelligence Platform Vendors by Independent Research Firm
Adobe (News - Alert) (Nasdaq:ADBE) today announced that the company has been recognized
as the only leader in "The Forrester Wave™: Digital Intelligence
Platforms, Q2 2017" report. Adobe received the highest scores possible
in nine categories, including cross-channel attribution, social
analytics, web analytics, behavioral targeting, online testing, tag (News - Alert)
management, partner ecosystem, digital intelligence revenue and number
of enterprise customers. Of the ten vendors Forrester invited to
participate in the report, Adobe was recognized as a leader in an
evaluation of 26 criteria, including current offering, strategy and
market presence.
"Adobe consolidates a broad set of capabilities around core platform
services," stated Forrester (News - Alert) in its Digital Intelligences Platform
report. "Adobe continues to have strength and depth in digital
intelligence, primarily for optimizing customer experiences and
engagement, all within the framework of its marketing cloud platform in
a marketing and ecommerce context." A complimentary copy of "The
Forrester Wave™: Digital Intelligence Platforms, Q2 2017" report is
available for download here,
and a blog post can be viewed here.
"Enterprises today are forced to rethink the customer journey given
sky-rocketing expectations,"said Suresh Vittal, vice president, product
marketing and strategies, Adobe Experience Cloud. "What we've built is
the only platform originating in content and data. Powered by an open
ecosystem and intelligence capabilities at its core with Adobe Sensei,
the Adobe Cloud Platform helps brands deliver exceptional and
personalized customer experiences at massive scale."
With Adobe Cloud Platform, companies can centralize and standardize
customer data and content from any system to dramatically improve the
design and delivery of rich customer experiences. It includes services
for blending and analyzing data while harnessing machine learning via
Adobe Sensei to make experiences more compelling and personalized. The
Adobe Cloud Platform also makes its data, content and insights available
via APIs to partners and third-party developers. Adobe's platform is
used by thousands of partners worldwide, manages over 100 trillion data
transactions per year and receives over 700 million API calls per day
through Adobe I/O, Adobe's cross-cloud developer portal.
Adobe's platform is used by thousands of partners worldwide, including
Hyatt. The global hospitality leader improves digital asset management
and delivery across channels using Adobe Experience Cloud, to support
customers throughout their entire journey - from dreaming, to planning,
to experiencing. "The Adobe solutions clarify how even small changes can
have a big impact on our bottom line," said Ellen Lee, senior vice
president of global digital, Hyatt.
Adobe Sensei uses artificial intelligence and machine learning, as well
as Adobe's massive volume of content and data assets, to tackle today's
most complex experience challenges. The intelligence layer in the Adobe
Cloud Platform, Adobe Sensei, provides customers with a unified AI and
machine learning framework as well as intelligent services to help them
work smarter and faster. In Adobe Experience Cloud, Adobe Sensei already
powers over 100 intelligent capabilities including Intelligent Alerts,
Automated Advertising Insights, Anomaly Detection and Lookalike
Modeling, to help brands better understand and meet their customers'
needs.
About Adobe Experience Cloud
Adobe Experience Cloud is a comprehensive set of cloud services designed
to give enterprises everything needed to deliver exceptional customer
experiences. Comprised of Adobe Marketing Cloud, Adobe Advertising Cloud
and Adobe Analytics Cloud, Experience Cloud is built on the Adobe Cloud
Platform integrating with Adobe Creative Cloud and Document Cloud.
Leveraging Adobe Sensei's machine learning and artificial intelligence
capabilities, Adobe Experience Cloud combines world-class solutions, a
complete extensive platform, comprehensive data and content systems, a
robust partner ecosystem delivering an unmatched expertise on experience
delivery.
About Adobe
Adobe is changing the world through digital experiences. For more
information, visit www.adobe.com.
© 2017 Adobe Systems (News - Alert) Incorporated. All rights reserved. Adobe and the
Adobe logo are either registered trademarks or trademarks of Adobe
Systems Incorporated in the United States and/or other countries. All
other trademarks are the property of their respective owners.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170407005106/en/
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