[June 20, 2017] |
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Samsung Empowers Life in the Kitchen with Family Hub Refrigerator
Samsung (News - Alert) Electronics America, Inc., the fastest growing appliance brand
in America for the fifth straight quarter1, today unveiled
its next generation Family Hub, a major advancement in the role and
importance of the refrigerator in family life. Building upon consumer
insights and feedback over the past year, the Family Hub has new app
integration and more diverse content partners to make shopping,
communication, and entertainment more seamless than ever.
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(Photo: Business Wire)
The Family Hub is transforming life in the kitchen and reshaping
expectations toward refrigerators. Its enhanced integrated tools and
technologies include innovative voice activation features, three
built-in cameras that allow users to see inside the fridge from a
companion smart phone app, more personalized family connection features,
and new ways to enjoy music and television. Additionally, the lineup has
expanded from 4 to 10 models, including traditional 3-Door and new
4-Door French models, enabling consumers to choose the configuration and
price that fits their family's needs.
"The kitchen has always been the center of the home, but with technology
changing how families connect and communicate, home appliances are
emerging as a new focus of innovation," said John Herrington, Senior
Vice President, General Manager of Home Appliances, Samsung Electronics
America. "The Family Hub is a huge step forward in the modern kitchen.
It empowers you to do things you never thought possible - like take the
fridge with you to the grocery store, digitally display a photo of your
kids' winning goal, and enjoy your favorite entertainment right from
your digital screen."
More than a Fridge: The Future of Food, Family
and Fun in the Kitchen
The popularity of Family Hub reflects significant changes in the ways
families live and communicate. Multiple generations are increasingly
living under one roof, adult kids are boomeranging and elderly parents
are settling in - while families are using mobile technology to stay
connected.
To explore the shifting dynamics around family and home, including the
role that technology is playing in daily living, Samsung has partnered
with Smart Kitchen Summit to bring together experts in kitchen trends,
product innovation and cultural anthropology for a thoughtful panel
discussion today at Samsung 837 in New York City. Called "More Than Just
a Fridge: The Future of Food, Family & Fun in the Kitchen," the
discussion will explore topics such as:
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Why the kitchen has become the hub of the home.
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How the kitchen is growing and evolving to suit the changing needs of
multi-generational families.
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How technology is making family life easier and more connected in the
kitchen.
"The kitchen has always been the plce where family and friends gather,
and it's evolving as the nature of the family evolves," said Michael
Wolf, Creator & Curator, Smart Kitchen Summit and editor of The Spoon.
"The way in which we store food, cook and interact in the kitchen is
changing to reflect an increasingly digital lifestyle, and the
refrigerator is an important part of that story. We are excited to
partner with Samsung today to have a wide-ranging discussion on the
future of the refrigerator and the kitchen overall."
Family Hub: Transforming the Connected Family
Samsung has dialed up Family Hub's connectivity in app integration and
voice technology to make it even more interactive, personalized and
functional.
Food management is more seamless and easier than ever. From your smart
phone, you can look inside your Family Hub refrigerator using the View
Inside cameras, build your shopping list, and place an order using
Instacart app or Groceries by Mastercard. You can tap into food delivery
and cooking resources like Grubhub and Nomiku, or find a delicious meal
idea with the voice-enabled Allrecipes app from Meredith Digital.
Family communication has been one of the most popular aspects of the
Family Hub. Significant enhancements include an easy-to-use interface
that enables family members to create their own profiles using avatars
or, starting in September, personal pictures. With the LED touchscreen
serving as an interactive digital bulletin board, users share photos,
access updated calendars, handwrite memos in real time, and post memos
from wherever they may be (via a companion smartphone app2).
In entertainment, app partners like TuneIn and Spotify (News - Alert) allow you to
stream music and/or videos, while users can also watch programming from
their Samsung TV directly on their refrigerator.
Beginning this fall, Family Hub will feature the Samsung Connect app,
which debuted on the Galaxy S8 earlier this year, giving families more
control over their connected homes. Simply control and monitor Samsung
smart products, including appliances, from a single app on the front of
the refrigerator. You can also manage hundreds of third-party devices,
like lights, door locks, security cameras, wireless speakers and much
more3, when connected to the Samsung Connect Home Smart Wi-Fi
system which works as a Samsung SmartThings Hub. Now Family Hub can be
more than just the hub of your kitchen, it can be a hub within your
smart home.
For a more convenient kitchen experience, Samsung's advanced voice
technology has also been integrated across many of Family Hub apps.
Examples include voice commands to find out about the time and weather,
adding products to shopping lists, ordering groceries online, managing
to-do-lists and calendar schedules, having recipe directions read to you
as you cook, and more.
"Live Beautiful" Brand Campaign
As a result of the tremendous feedback regarding this innovative new
appliance, Samsung is supporting Family Hub with an integrated marketing
campaign that launched this week. The
campaign highlights the flexibility of the refrigerator to enhance
life for today's connected family. Part of the "Live Beautiful" brand
campaign, the concept shows various family members interacting with the
refrigerator: An aspiring astronaut adds her favorite rocket popsicle to
the shopping list; the singer in the family belts out a classic "Shout"
by Tears for Fears streaming on the Spotify app while yet another family
member checks to see if there is milk in the fridge through the View
Inside feature. All of these interactions show, in the most personal
terms, how Family Hub is more than a refrigerator. It is an
innovation-rich digital tool which brings families closer together. You
can now see the "Live Beautiful" campaign across television, print,
digital and social media.
Family Hub MSRP starts at $3,299.
To see the latest Samsung products including the new Family Hub, visit http://www.samsung.com/us/.
About Samsung Electronics America, Inc.
Headquartered in Ridgefield Park, N.J., Samsung Electronics America,
Inc. (SEA), is a recognized innovative leader in consumer electronics,
mobile devices and enterprise solutions. A wholly owned subsidiary of
Samsung Electronics Co., Ltd., SEA is pushing beyond the limits of
today's technology and providing consumers and organizations with a
portfolio of groundbreaking products in appliances, home entertainment,
Internet of Things, mobile computing, smartphones, virtual reality,
wireless infrastructure and wearables, in addition to offering leading
content and services related to mobile payments, 360-degree VR video,
customer support and more. Samsung is a pioneering leader in smartphones
and HDTVs in the U.S. and one of America's fastest growing home
appliance brands. To discover more about Samsung, please visit www.samsung.com.
For the latest Samsung news, please visit news.samsung.com/us and follow
us @SamsungNewsUS.
1 Traqline - Home Appliances - Refrigerator, washing machine,
dryers, dishwasher, range.
2 The Samsung Smart Home app supports Android (News - Alert) OS 4.0 (ICS) or
later, which is optimized for Samsung smartphones (Galaxy S and Galaxy
Note series). This app also supports iOS 7 or later for iPhone (News - Alert) models.
Smart Home App available in App Store and Play Store. Schedule start not
available on Gas Dryers.
3 Control of Samsung SmartThings devices requires Samsung
Connect Home device; device sold separately.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170620006122/en/
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