[June 21, 2017] |
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Digital River Integrates with Adobe Experience Manager to Power New Cloud Commerce Solution
Digital
River, Inc., a leading global provider of Commerce-as-a-Service
solutions, announced it is expanding its relationship with Adobe (News - Alert) to
offer a new, end-to-end cloud commerce solution. Ideally suited for
enterprise high-tech companies, the solution is based on an integration
between Adobe
Experience Manager (part of the Adobe
Marketing Cloud) and Digital River's (News - Alert) commerce
cloud. While Adobe gives marketers advanced controls over creating
elegant, brand-rich digital user experiences, Digital River powers
ecommerce and subscriptions
operations across 240 countries and territories. The new cloud commerce
solution offers brands a fresh approach for bolstering their direct
channel strategy and operating more competitively online.
"To build lasting relationships with their digital shoppers, successful
brands must provide value at every turn," said James Gagliardi, vice
president of solutions and innovation at Digital River. "They need a
sophisticated marketing engine on the front end to create engaging
customer experiences. They also need powerful global ecommerce
capabilities on the back end to reduce the risks related to fraud,
international taxes and regulatory compliance. Digital River's new cloud
commerce solution empowers brands to tailor every element of the
commerce journey while addressing the priorities of the C-suite."
"Online consumers expect a consistent and dynamic shopping experience
anywhere, anytime, on any device," said Errol Denger, director of
commerce strategy for Adobe. "The new cloud commerce solution from
Digital River gives high-tech brands the ability to respond to this
market demand."
Digital River's cloud commerce solution is available in the Adobe
Experience Manager Package Share. To see a demo of the solution, email [email protected].
Brands can integrate with the solution using in-house resources or a
preferred system integrator.
About Digital River, Inc.
Backed by 20 years of ecommerce experience, Digital River is recognized
as a leading global provider of Commerce-as-a-Service solutions.
Companies of all sizes rely on Digital River's cloud-based commerce,
payments and marketing services to manage and grow their online
businesses. Through these services, Digital River connects B2B and B2C
digital products companies and branded manufacturers with buyers across
multiple devices and channels, and nearly every country in the world.
Digital River is headquartered in Minneapolis with offices across the
U.S., Asia, Europe and South America. For more details about Digital
River, visit the corporate
website, read the Digital
River Blog, follow the company on Twitter
or call +1 952-253-1234.
About Adobe Marketing Cloud
Adobe Marketing Cloud, part of Adobe Experience Cloud, empowers
marketers to deliver experiences that differentiate their brands. Adobe
Marketing Cloud includes Adobe Experience Manager, Adobe Target (News - Alert), Adobe
Campaign, Adobe Social and Adobe Primetime, and helps brands manage,
personalize, optimize and orchestrate content, campaigns and customer
journeys. The tie-in with Adobe Creative Cloud makes it easy to quickly
activate creative assets across all marketing channels. Brands such as
Barclays, Hyatt, Mastercard, NetApp, Philips, Scottrade, Sony
Interactive Entertainment, Travelocity, T-Mobile, UBS, Verizon (News - Alert) Wireless
and Wyndham Hotels and Resorts use Adobe Marketing Cloud.
Digital River is a registered trademark of Digital River, Inc. All
other company and product names are trademarks, registrations or
copyrights of their respective owners.
Twitter (News - Alert) Tags: @DigitalRiverInc, @Adobe, #AEM63, #ecommerce,
#CloudCommerce
Click
to Tweet: .@DigitalRiverInc integrates w/ @Adobe Experience
Manager to power new #CloudCommerce solution #AEM63 #ecommerce
View source version on businesswire.com: http://www.businesswire.com/news/home/20170621005773/en/
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