[June 22, 2017] |
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Womply Unveils Customer Directory to Help SMBs Create and Manage Customer Profiles in One Place
Womply, the leader in front office software for small- and medium-sized
businesses (SMBs), today launched Customer
Directory, a software solution that helps merchants automatically
build a database of all their customers in one place.
Brick-and-mortar businesses have struggled to find scalable ways to
identify, understand, and engage their customers. Current solutions,
such as e-receipts and wifi logins, are expensive and inefficient,
preventing local businesses from effectively connecting with customers
to increase loyalty, repeat business, and lifetime value.
"At best, brick-and-mortar merchants know 10-20 percent of their
patrons, and that's only if they're using brute-force methods such as
newsletters or loyalty programs," says Womply President Cory Capoccia.
"They're leaving money on the table and losing opportunities to larger
companies and ecommerce merchants who have better systems for
identifying and engaging customers. With Customer Directory, we want to
level the playing field for Main Street businesses."
Customer Directory transforms merchants' transaction data into customer
pofiles so small businesses can get to know their patrons and build
more valuable, long-lasting relationships with them. The process is easy
for the merchant and frictionless for the customer. Each time a patron
transacts with the merchant, a customer record is created or updated.
Merchants can also manually create or update customer profiles.
As the database grows, merchants can search and filter customer records
based on spending habits to tailor marketing campaigns, personalize
promotions, and encourage repeat business. Customer Directory
automatically identifies the business's top 100 patrons and enables
merchants to profile customers by their average spend, number of
purchases, and lifetime value to the business.
"Small business owners spend up to 20 hours per week on marketing to
attract and retain customers," Capoccia says. "Much of that time is
wasted because they don't know who their customers are. Our goal with
Customer Directory is to help merchants maximize the value of every
customer with less time and effort so they can focus on other areas of
the business or spend more time on family or other interests."
Customer Directory is part of Womply
Insights, a complete software-as-a-service (SaaS (News - Alert)) for the SMB front
office. To learn more about Customer Directory or Insights, request a
demo.
About Womply
Womply is a software-as-a-service (SaaS) provider to small and medium
businesses and one of the fastest growing software companies in America.
Our mission is to use technology and data to grow, protect, and simplify
small business. Every day we serve tens of thousands of merchants,
across 400+ business verticals, in every corner of America. To learn
more, visit http://www.womply.com
or email [email protected].
View source version on businesswire.com: http://www.businesswire.com/news/home/20170622005774/en/
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