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InnerWorkings Announces Long-Term Business Relationship with Choice Hotels
InnerWorkings,
Inc. (NASDAQ: INWK), the leading global marketing execution firm,
today announced a new long-term alliance with global lodging company
Choice Hotels International.
Under a multi-year agreement, InnerWorkings will deploy an integrated
solution across a broad scope of marketing channels for Choice Hotels,
including direct mail, branded merchandise, signage, and other marketing
collateral. InnerWorkings will also implement a custom eCommerce and
fulfillment platform, delivering a comprehensive marketing supply chain
solution to support Choice's extensive brand portfolio. Choice Hotels
franchises approximately 6,500 hotels representing more than 500,000
rooms worldwide across 11 brands, including Ascend Hotel Collection,
Cambria Hotels, Comfort Inn, Comfort Suites, Sleep Inn, Quality,
Clarion, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge, and
Rodeway Inn.
"We were seeking a data-driven approach to optimize our award-winning
Choice Privileges loyalty program, better leverage our spend, improve
visibility, and increase our overall marketing effectiveness," said
Jamie Russo, Vice President, Loyalty Programs & Customer Engagement for
Choice Hotels. "We are excited to collaborate with InnerWorkings to
enhance accountability across a larger supplier base, all while
upholding rigorous quality standards and brand consistency for our 11
brands, our thousands of franchisees, and our more than 32 million
Choice Privileges members worldwide."
"InnerWorkings has managed diverse sets of brands in the hospitality
sector for nearly a decade. We understand the complex fulfillment
challenges inherent in loyalty programs and franchise development. The
innovation and efficincies we will bring to Choice Hotels will have an
immediate, transformative impact," stated Seth Kessler, President of
Global Solutions for InnerWorkings.
The nation's first hotel chain, Choice Hotels traces its roots back to
1939. From a small grouping of roadside hotels to one of the world's
largest hotel franchisors, Choice Hotels is built on a proud history of
industry firsts and innovations, well-suited for a growing collaboration
with InnerWorkings over the coming years.
For more information about InnerWorkings, visit www.inwk.com.
For more information about Choice Hotels, visit www.choicehotel.com.
About InnerWorkings
InnerWorkings, Inc. (NASDAQ: INWK) is the leading global marketing
execution firm serving Fortune 1000 brands across a wide range of
industries. As a comprehensive outsourced enterprise solution, the
Company leverages proprietary technology, an extensive supplier network
and deep domain expertise to streamline the production of branded
materials and retail experiences across geographies and formats.
InnerWorkings is headquartered in Chicago, IL and employs approximately
1,800 individuals to support global clients in the execution of
multi-faceted brand campaigns in every major market around the world.
InnerWorkings serves many industries, including: retail, financial
services, hospitality, consumer packaged goods, nonprofit, healthcare,
food & beverage, broadcasting & cable, automotive, and transportation.
About Choice Hotels
Choice Hotels International, Inc. (NYSE: CHH) is one of the world's
largest hotel companies. With approximately 6,500 hotels franchised in
more than 40 countries and territories, Choice Hotels International
represents more than 500,000 rooms around the globe. As of March 31,
2017, 795 hotels were in our development pipeline. Our company's Ascend
Hotel Collection®, Cambria® Hotels, Comfort Inn®,
Comfort Suites®, Sleep Inn®, Quality®,
Clarion®, MainStay Suites®, Suburban Extended Stay
Hotel®, Econo Lodge®, Rodeway Inn®, and
Vacation Rentals by Choice Hotels® brands provide a spectrum
of lodging choices to meet guests' needs. With more than 32 million
members and counting, our Choice Privileges® rewards program enhances
every trip a guest takes, with benefits ranging from instant, every day
rewards to exceptional experiences, starting right when they join. All
hotels and vacation rentals are independently owned and operated. Visit
us at www.choicehotels.com
for more information.
© 2017 Choice Hotels International, Inc. All rights reserved.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170727006329/en/
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