Industry News

TMCNet:  Laurent & Benon Group Launches KADEN Range of 'Smart' Home Appliances

[August 16, 2017]

Laurent & Benon Group Launches KADEN Range of 'Smart' Home Appliances

NEW DELHI, August 16, 2017 /PRNewswire/ --

Laurent & Benon, a leading Indian business group announced the launch of its premium range of home appliances - KADEN. A 'smart' range of appliances, the KADEN range includes a wide array of kitchen appliances including smart irons, smart fans, coolers and heaters among other home appliance products. KADEN products will be available at all major retail stores, traditional outlets across India and exclusively available on Amazon. Customers can also book products on KADEN website: http://www.kadenappliances.com.

Speaking on the launch, Mr. Aman Syal, Group CEO, Laurent & Benon , said, "The indigenous research, design and manufacturing approach of KADEN products is inspired by the Make In India movement announced by Prime Minister, Narendra Modi; and we aim to lead this change in the premium home appliances category. Now Indian consumers will have the choice of selecting a locally researched, designed and made in India premium product at competitive prices. We are aiming for 100% locally manufactured and designed product and are starting with 50% of the products and hoping to increase to 80%. In future, we intend to achieve a dominant position in the industry."


Backed by in-depth research, the KADEN range aims to offer the right solution for the upwardly mobile consumer on the go. From smart irons, to smart fans, coolers, heaters etc.; KADEN 'Smart' products are designed to enhance the quality of life of its customers through simple yet smart innovations. The company has also launched an app to enhance its customer service experience.

About Laurent & Benon Group  

Laurent & Benon Group is a business conglomerate spread across hospitality, human resources, outsourcing solutions and shipping solutions, luxury interiors and real estate. For more information, please visit http://www.laurentandbenongroup.com.

For further information, please contact:
Ayushi Das
Account Manager
Adrift Communication and Influencer Marketing
T: +91-9999867657
E: [email protected]
W: http://www.adriftcommunications.com



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