[August 16, 2017] |
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NEXGEN Biotechnologies Chooses Thinfilm's NFC Solutions to Enhance Supply-Chain Integrity and Build Trust with End Customers
Thin
Film Electronics ASA ("Thinfilm") (OSE:THIN), a global leader in NFC
(near field communication) mobile marketing and smart product solutions,
today announced a partnership with NEXGEN
Biotechnologies, Inc. ("NEXGEN").
NEXGEN, based in Seoul, South Korea, is a leading biotech firm that
develops and produces new, protein-based biological materials for the
medical and cosmetics industries. The company was founded in 1999.
Through the partnership, NEXGEN will integrate Thinfilm's NFC OpenSense™
technology into containers and other packaging in order to monitor
shipments throughout the supply chain and address product authentication
needs.
As NEXGEN continues to expand distribution into foreign markets,
including China, the company is taking a proactive approach in
maintaining the integrity of its products and the vast supply chain
through which they are delivered. Thinfilm's OpenSense technology will
play a critical role, helping NEXGEN to combat counterfeiting, gray
market diversion, unauthorized refills, and other fraudulent practices.
Trusted partners and end customers will be able to tap on packaging with
a smartphone or NFC reader to determine - via Thinfilm's Authenticator
App and the CNECT cloud platform - whether the product is factory sealed
or has been tampered with. Taps along the distribution route will also
create a supply-chain audit trail that provides critical information
such as date, time, and location of the spot inspections.
"As an exporter of advanced materials, we were looking for ways to build
trust in our products with domestic and overseas partners, and decided
to use Thinfilm's NFC OpenSense tags," said Sunlee, CEO of NEXGEN. "We
feel the technology will help establish confidence among our potential
partners in the NEXGEN brand and its advanced materials. Additional
use-case applications are also being considered."
Thinfilm's NFC OpenSense tags are thin, flexible labels that can detect
both a product's "factory sealed" and "opened" states and wirelessly
communicate contextual content with the tap of an NFC-enabled smartphone
or industrial reader. The tags contain unique identifiers that make it
possible for NEXGEN to authenticate products and track them to the
individual-item level using Thinfilm's Authenticator App and cloud-based
platform, CNECT™. The tags remain active even after a package's factory
seal has been broken, empowering NEXGEN to extend the dialogue with
supply-chain partners and end consumers.
"The proteins and compounds developed by NEXGEN are innovative, so
there's an inherent need to maintain the integrity of the materials
throughout its distribution network, particularly in regions known for
high levels of counterfeiting activity," said Davor Sutija, CEO of
Thinfilm. "The combination of OpenSense technology and our CNECT
platform provides NEXGEN with the ideal solution, and enable them to
protect their products while instilling trust among end customers."
About Thin Film Electronics ASA
Thinfilm is a global leader in NFC mobile marketing and smart-product
solutions using printed electronics technology. The Company creates
printed tags, labels, and systems that include memory, sensors,
displays, and wireless communication - all at a cost-per-function
unmatched by conventional electronic technologies.
Thinfilm offers end-to-end mobile marketing solutions that feature
hardware, label/packaging integration services, and comprehensive
cloud-based management, reporting and analytics. Collectively, these
components deliver a powerful 1-to-1 digital marketing platform through
which brands of all sizes can connect directly with consumers, all with
the simple tap of a smartphone. The resulting disintermediation of
search engines, online marketplaces, and social platforms empowers
brands to control messaging, enhance consumer dialogue, build loyalty,
increase engagement, and drive sales.
Thinfilm's roadmap integrates technology from a strong and growing
ecosystem of partners to bring intelligence to everyday, disposable
items. Its mission is to effectively extend the traditional boundaries
of the Internet of Things to fuel the Internet of Everything.
Thin Film Electronics ASA is a publicly listed company in Norway with
global headquarters in Oslo, Norway; US headquarters in San Jose,
California; and offices in Linköping, Sweden; San Francisco; London; and
Shanghai. For more information, visit www.thinfilm.no.
About NEXGEN Biotechnologies, Inc.
NEXGEN Biotechnologies, Inc., (NEXGEN) has been 18 years in Korea,
specializing on research and development of recombinant proteins to be
used for medical and skincare industry. NEXGEN has been awarded "Korea's
10 New Technologies" by the ministry of commerce, industry and energy in
Korea in 2005, and appointed as a 'national research laboratory' in 2006
as well.
The company was also awarded '2016 best patent of Korea' with the
production of 4-Spier Toxin Protein by generic engineering technology
which is also registered in International Cosmetic Ingredients
Dictionary to be used for the high-end skincare products. NEXGEN has
been producing over 100 kinds of special proteins as well as distinctive
skincare products and has more than 20 new proteins/peptides working on
anti-aging effect, burn treatment, and wound treatment.
This information is subject of the disclosure requirements acc. to
§5-12 vphl (Norwegian Securities Trading Act).
View source version on businesswire.com: http://www.businesswire.com/news/home/20170816005218/en/
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