[August 16, 2017] |
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Two Day Digital Leadership Training & Amazon Workshop (Washington, United States - October 24th-25th, 2017) - Research and Markets
The "Digital
Leadership Training & Amazon Workshop" conference has been
added to Research and Markets' offering.
Join us as we perform a deep dive into winning with Amazon. Learn about
eCommerce acceleration, digital marketing strategies and tactics, and
engaging the connected consumer. At the conclusion of the training, you
will have enough knowledge to be digitally dangerous - and impactful -
in your organization.
This workshop analyzes Amazon's current and future initiatives to help
suppliers keep pace with the online retailer's quickly evolving channels
and shopper reach. We will also discuss how you can best position your
organization for success.
As this technology disrupter scales, it is continuing to invest heavily
in resetting shopper expectations about convenience, value, and
experience. Given Amazon's reach and double-digit growth, suppliers must
navigate this disrupter effectively to keep pace with shifting sopper
demands.
During this Interactive Workshop, we'll cover the Following
Topics:
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Setting the stage: A level set on Amazon's strategy, investments, and
growth
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Prime focus: Prime's reach, the role Prime plays for members, and how
the membership has evolved
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Merchandising shifts: Including CPG reach, private label developments,
curation, subscription innovation, and best-in-class product-page
developments
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Operations shifts: Fulfillment expansion and immediacy efforts, Prime
Now/Prime Fresh positioning and shifts, and store developments
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Asserting the platform: Third-party marketplace vs. first-party
dynamics
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Advice from the inside: A supplier guest speaker on organizational
design considerations and best practices
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Amazon's direction: Emerging platforms: Alexa, IoT, stores, video
integration?
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Planning implications: Near-term and long-term considerations for the
team
You'll Walk Away from this Workshop with Insight Into:
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An assessment of Amazon's positioning and retail growth strategies
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A better understanding of how the retailer's touchpoints are evolving
to help ensure your plans are reaching across opportunities
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Insight into how Amazon's profit pressures will impact you
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Best-in-class case studies on how to sell through Amazon and identify
new opportunities
For more information about this conference visit https://www.researchandmarkets.com/research/rzc3dh/digital
View source version on businesswire.com: http://www.businesswire.com/news/home/20170816005920/en/
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