[August 17, 2017] |
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Charming Trim and Thinfilm Launch Industry's First Complete Solution for 'Smart' NFC Hang Tags, Enabling Direct Brand-to-Customer Mobile Connections for Apparel and Beyond
Thin
Film Electronics ASA ("Thinfilm") (OSE: THIN) (OTCQX: TFECY), a
global leader in NFC (near field communication) mobile marketing and
smart product solutions, today announced a partnership with Charming
Trim & Packaging, Inc. ("Charming"), a leading provider of trim and
packaging solutions to the garment industry. Through the collaboration,
Thinfilm's NFC SpeedTap™ and OpenSense™ technologies will be
incorporated in Charming's apparel hang tags, empowering brands to
engage directly with shoppers and customers through the simple tap of a
smartphone. Full integration with Thinfilm's CNECT™ Brand Analytics SaaS (News - Alert)
platform enables streamlined tag configuration, campaign creation and
management, and analytics reporting.
Given its dynamic nature and need to combine personalized marketing with
a more responsive supply chain, the apparel industry is uniquely suited
to benefit from physical-digital solutions combining easy-to-use NFC
technology with the flexibility of cloud-based digital marketing. In
recent years, item-level retail technology has focused on backoffice
functions like inventory management and loss prevention. Now, NFC allows
digital native shoppers to launch mobile experiences with a simple tap
of their smartphone. Cloud-based marketing can update messaging in real
time to bridge the gap between the speed of social networks and the
sometimes long lead times inherent in fashion design, production, and
freight.
In the case of Thinfilm and Charming, the partners are collaborating to
deliver NFC consumer engagement to the apparel industry and bring brands
closer to both shoppers and their loyal customers. The physical hang tag (News - Alert)
becomes a digital portal, allowing brands to instantly communicate
relevant content, including sustainability and traceability information,
current fashion tips, cross-sell/up-sell offers, and "endless aisle"
functionality.
Thinfilm SpeedTap technology is integrated into a product's hangtag,
label, or packaging and can be read with the tap f an NFC-enabled
smartphone. Once a consumer taps the NFC tag with a compatible
smartphone, the phone connects to Thinfilm's CNECT cloud platform to
launch a highly relevant mobile consumer experience, including
contextually relevant product and brand information, promotions,
authentication messaging, and other brand-directed content.
"Charming is committed to delighting our customers with high-quality,
sustainable products that combine premium processes with cutting-edge
technology. Incorporating SpeedTap technology into our offerings allows
brands to deliver a very effective message while utilizing less physical
material on the garment," said Rich Ringeisen, President of Charming
Trim. "We want to help the brands we serve to connect with shoppers,
either at retail or through direct-to-consumer channels, in order to
build lasting relationships. Thinfilm's SpeedTap tags and CNECT cloud
platform combine to make NFC interactive deployments straightforward and
effective."
Founded in 1990, Charming is a leader in apparel identification
manufacturing and supplies a variety of high-quality garment accessories
such as hang tags, woven labels, stickers, heat transfers, packaging and
Elevated RFID products. The company has production plants in mainland
China, Bangladesh, and Vietnam and offices in India, Pakistan, Europe,
San Francisco, Los Angeles, Portland and New York.
"The apparel industry is incredibly dynamic and fast-paced, and we
continue to see a growing interest in NFC as an enabling technology
among brands and ecosystem partners," said Davor Sutija, CEO of
Thinfilm. "Brands are looking for effective new ways to engage directly
with consumers, and Thinfilm is excited to partner with an innovative
leader like Charming Trim to serve this important market."
About Thin Film Electronics ASA
Thinfilm is a global leader in NFC mobile marketing and smart-packaging
solutions using printed electronics technology. The Company creates
printed tags, labels, and systems that include memory, sensors,
displays, and wireless communication - all at a cost-per-function
unmatched by conventional electronic technologies.
Thinfilm offers end-to-end mobile marketing solutions that feature
hardware, label/packaging integration services, and comprehensive
cloud-based management, reporting and analytics. Collectively, these
components deliver a powerful 1-to-1 digital marketing platform through
which brands of all sizes can connect directly with consumers, all with
the simple tap of a smartphone. The resulting disintermediation of
search engines, online marketplaces, and social platforms empowers
brands to control messaging, enhance consumer dialogue, build loyalty,
increase engagement, and drive sales.
Thinfilm's roadmap integrates technology from a strong and growing
ecosystem of partners to bring intelligence to everyday, disposable
items. Its mission is to effectively extend the traditional boundaries
of the Internet of Things to fuel the Internet of Everything.
Thin Film Electronics ASA is a publicly listed company in Norway with
global headquarters in Oslo, Norway; US headquarters in San Jose,
California; and offices in Linköping, Sweden; San Francisco; London; and
Shanghai. For more information, visit www.thinfilm.no.
About Charming Trim
Charming has been serving worldwide trim and packaging needs since 1990.
We supply a variety of high quality garment accessories such as hang
tags, woven labels, stickers, heat transfers, Elevated RFID products,
packaging, and more. One of our main focuses at Charming is to be on the
cutting edge of technology for RFID and Near Field products. We also
have a passion for sustainability by proudly offering a full range of
certified sustainable trim products from all of our factories. We are
constantly expanding our facilities with advanced equipment to meet your
production and service requirements.
Quality. Innovative. Sustainable. For more information, visit www.charmingtrim.com.
This information is subject of the disclosure requirements acc. to
§5-12 vphl (Norwegian Securities Trading Act).
View source version on businesswire.com: http://www.businesswire.com/news/home/20170817005233/en/
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