[August 21, 2017] |
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YouCam Makeup Teams Up with QVC for its First Ever TV-Mobile AR Shopping Experience
Perfect
Corp. has teamed up with QVC,
Inc., which is among the nation's top mobile and eCommerce retailers, to
offer the first QVC broadcast television AR beauty purchase experience
from the palm of your hand. Both brands share a common goal: solve the
problem of product testing for mobile and home shoppers. In order to do
so, QVC collaborated with YouCam
Makeup to launch real-time virtual try-ons for a special selection
of Laura Geller New York beauty products that will be featured as QVC's
Today's Special Value® on August 22nd. Each day, QVC picks
one special item they believe shoppers will love, and offers it at an
exceptionally low price from midnight (ET) until 11:59 p.m. (PT) that
day. The true-to-life one tap try-ons allow viewers to virtually test
the products directly from their mobile device and explore color options
and finishes in seconds in order to help make more informed and
confident purchase decisions.
This Smart News Release features multimedia. View the full release here:
http://www.businesswire.com/news/home/20170821005319/en/
YouCam Makeup teams up with QVC for its first ever TV-mobile AR shopping experience. (Graphic: Business Wire)
This collaborative effort between QVC, YouCam Makeup, and Laura Geller
New York is disrupting the direct selling landscape by merging mobile AR
technologies, broadcast and mobile to create a fully immersive beauty
shopping experience. The ability to instantly try the products featured
without rushing to a beauty counter is revolutionizing the concept of
multiplatform shopping. YouCam Makeup'saward-winning technologies takes
into account skin tone matching and a variety of textures so shoppers
can truly experience the stunning finishes of the products albeit sheer,
matte, shimmery, glossy, or metallic. The accuracy and ease of use make
YouCam Makeup's mobile beauty trials an instant, easy, mess-free way to
try before you buy.
"This unique collaboration with QVC is reinventing the beauty shopping
experience by giving beauty lovers the chance to try featured products
before committing to a purchase," says Perfect Corp. CEO, Alice Chang.
"YouCam Makeup strives to push the boundaries of innovation and
continues to solve and serve all of our beauty customer and brand needs.
We addressed what can be a common pain point of home shopping-return
rates-and introduced a virtual trial experience to ensure shoppers could
feel confident in their purchase decisions."
"QVC has a longstanding history of bringing beauty products to life by
leveraging the best storytellers and innovators behind our prestige
brands. Our customer guides us to where and how she wants to engage with
our brands and through this collaboration with YouCam Makeup we are
introducing a new way to experience Laura Geller New York products like
never before," said Ellen Lennon, Director of Beauty Merchandising for
QVC. "Customers will have the ability to virtually try on full makeup
looks from day to night created by Laura Geller herself to find the
perfect colors and shades for them. YouCam Makeup is changing the way
people shop for beauty by providing the mobile 'try before you buy'
experience, and we are excited to bring this to our customers for the
very first time."
"Our collaboration with QVC and YouCam Makeup combines the best of TV
shopping with the personalized try-before-you-buy mobile experience -
consumers can then shop the latest products from Laura Geller New York
immediately on their mobile device. We are certain that this
collaboration will result in reaching new consumers and are excited
about the opportunities," said Amanda Kahn, Vice President of Marketing
and Public Relations for Laura Geller New York.
This inaugural interactive experience drives a personal connection
between the QVC hosts, the featured brands, and potential consumers.
Tune in to QVC's first broadcast television AR experience premiering
August 22nd beginning at midnight for a collection of Laura
Geller New York cosmetics at a special price. Viewers can text "QVC" to
20800 to receive an instant free YouCam Makeup download link for easy
mobile trials of all the featured products, or simply visit QVC.com
for a link to download the app. Throughout the day shoppers will be
invited to experience the products virtually through the app and
complete their purchase.
App Availability
YouCam
Makeup is available for free download on the App
Store and Google
Play.
About Perfect Corp.
With over 470 Million downloads globally, Perfect Corporation is
dedicated to transforming how consumers, content creators and beauty
brands interact together. Our experienced team of engineers and beauty
aficionados are pushing the frontiers of technology to create the beauty
platform of the future - a fluid environment where individuals express
themselves, learn the latest about fashion and beauty, and enjoy instant
access to the products from their favorite brands. Further information
about Perfect Corp. can be found at perfectcorp.com
For the latest news and happenings at QVC, please visit the QVC Newsroom
at http://newsroom.qvc.com/.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170821005319/en/
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