[December 13, 2017] |
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Vibes Unveils NotifyMe to Optimize Push Notifications as Part of Multichannel Mobile Engagement
Vibes,
the leading mobile engagement platform for enterprises, today unveiled NotifyMe,
a new mobile marketing product that empowers mobile-first brands to
easily connect offline and online experiences by delivering meaningful
notifications to app users in real time. The product, integrated
directly into the Vibes Mobile Engagement Platform, allows brands to use
their apps to identify consumers' most impressionable moments to
increase sales, gauge customer satisfaction, promote events, increase
loyalty memberships, and more.
"While Vibes has provided customers with personalized push capabilities
since 2014, the company recognized an opportunity to help marketers
easily tie a push notification strategy into a more cohesive mobile
engagement strategy," said Ken Kunz, VP of Technology at Vibes. "We
wanted to create a simple, integrated solution, performance-built for
enterprises, tat could layer on top of existing CRM and ecommerce
platforms to capitalize on consumers' out-of-app experiences. NotifyMe
marks the next generation of mobile engagement solutions."
Unlike other push solutions, NotifyMe evolved from Vibes' deep SMS
capabilities, is simple to integrate and execute, and allows marketers
to send large volumes of highly personalized notifications across all
mobile channels and devices. Through integration with Vibes' Identity
Management capability and prepackaged SDK, NotifyMe can detect and
separate notifications based on which type of device a consumer is
using, including smartphone, tablet, or laptop - and take actions that
optimize the mobile, multi-channel journey, thereby driving measurable
and notable results.
NotifyMe is ideal for brands looking to reach consumers at their moment
of interest across the buyer journey:
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Marketing: Sale notifications, loyalty promotions, new items, app
re-engagement, loyalty engagement
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Customer Service: Welcome streams, Order lifecycle, subscription
updates, account information
This new capability enables brand marketers to deliver compelling and
profitable mobile conversations that reach all mobile consumers at scale
and drive measurable results. NotifyMe is now available on the Vibes
Mobile Engagement Platform via a software development kit (SDK) that
integrates with both iOS and Android (News - Alert).
For information about Vibes or NotifyMe, visit www.vibes.com/mobile-platform/push-notifications/.
About Vibes Vibes helps marketers increase revenue and
engagement through technology and expertise. The Vibes Mobile Engagement
Platform enables marketers to easily manage all mobile communication
channels including text messaging, push notifications, Apple (News - Alert) Wallet,
Android Pay, and mobile web campaigns - all through a single interface.
Vibes' customers include Starbucks, Chipotle, Gap, Lane Bryant,
PetSmart, Foot Locker and Allstate. To learn more about Vibes, visit www.vibes.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20171213005285/en/
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