[March 20, 2018] |
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BigCommerce and Instagram Expand Shopping Capabilities to International Customers
BigCommerce, the leading
ecommerce platform for established and fast-growth brands, has expanded
its collaboration with Instagram to make shopping on Instagram available
to merchants beyond the United States to also include Australia, Brazil,
Canada, France, Germany, Italy, Spain and the United Kingdom. Beginning
today, BigCommerce merchants in supported geographies will gain access
to new organic features designed to enhance their business presence on
Instagram by seamlessly integrating product discovery and making it
easier for the more than 800 million Instagram users to discover and
learn more about products.
This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180319006332/en/
International BigCommerce merchants can now create shoppable posts on Instagram (Photo: Business Wire)
More than 500 million Instagram people are active on Instagram every
day, and 60 percent of users say they discover new products on
Instagram. Through shopping on Instagram, BigCommerce merchants can tag (News - Alert)
products in Instagram posts, making contextual information such as
pricing and product descriptions accessible with a single tap, enriching
product discovery without leaving te Instagram experience. When ready
to make a purchase, product tags quickly and conveniently direct
shoppers to the associated product page on the merchants' BigCommerce
store, streamlining the checkout experience.
"While Instagram has given us the ability to connect our brand
personality with our audience, social media conversation is most
effective for businesses when based around product; we've always felt
the experience would be stronger with an added commerce element," said
Rohan Moore, managing director at Olive
Clothing Limited. "Shopping on Instagram offers us an elegant and
intuitive way to bridge the gap between creative content and a shoppable
catalogue, allowing us to increasingly position our merchandising in the
social space. In an ecommerce market crowded with digital solutions
promising high returns, this feature stands out as a uniquely powerful
tool to leverage one of our brand's most valuable assets."
In October 2017, BigCommerce announced its participation in enabling
shopping on Instagram for its US merchants as part of a limited beta.
Today's announcement marks the first time businesses outside of the US
will gain access to shopping on Instagram. In just five months,
BigCommerce merchants using shopping on Instagram have seen a 50 percent
increase in Instagram referral traffic to their site, further
demonstrating the social channel's ability to support a more engaging
shopping experience.
"For commerce to reach its full potential on social media, merchants
need access to tools that allow them to engage in a way that feels
authentic to customers' current channel experience," said Jimmy Duvall,
chief product officer at BigCommerce. "Shopping on Instagram is the
first example of successful social commerce in action, as it gives
merchants a clear way to measure the impact social engagement has on
sales while simultaneously providing consumers a more concrete reason to
continue interacting with that brand."
Shopping on Instagram is now available to merchants located in nine
countries worldwide, including the United States, Australia, Brazil,
Canada, France, Germany, Italy, Spain and the United Kingdom. For more
information and eligibility requirements, visit: http://www.bigcommerce.com/instagram.
About BigCommerce
BigCommerce is the world's leading cloud ecommerce platform for
established and rapidly-growing businesses. Combining enterprise
functionality, an open architecture and app ecosystem, and
market-leading performance, BigCommerce enables businesses to grow
online sales with 80% less cost, time and complexity than on-premise
software. BigCommerce powers B2B and B2C ecommerce for more than 55,000
SMBs, 2,000+ mid-market businesses, 20 Fortune 1000 companies and
industry-leading brands, including Assurant, Ben & Jerry's, Paul
Mitchell, Sony and Toyota. For more information, visit www.bigcommerce.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180319006332/en/
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