[March 20, 2018] |
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Pepperjam and Cybba Partnership Helps Mrs. Fields Increase Online Sales
Pepperjam,
a full-service performance marketing company, announced during Shoptalk
that Cybba, a performance-driven technology company, is the
newest integration within their Partner Ecosystem. Continuing to push
the boundaries of traditional marketing, Pepperjam provides a single
destination for advertisers to manage a holistic digital strategy with
its proprietary technologies, complemented by partnerships and
integrations with industry leaders in ecommerce.
This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180320005516/en/
Pepperjam and Cybba entice Mrs. Fields' consumers to convert purchases with onsite engagement solutions, seamlessly executed across desktop and mobile (Graphic: Business Wire)
Cybba
is a remarketing and retargeting partner that powers advertisers to
increase conversion rates and drive revenue by re-engaging with
high-intent audiences through onsite solutions, email remarketing and
display retargeting - all on a pay-for-performance model. Cybba cites an average
70% abandonment rate from consumers, leaving trillions of dollars to be
captured. Their ability to provide branded solutions throughout the
buyer journey delivers a seamless user experience while recouping
revenue from customers that abandon the site. Remarketing and
retargeting proved successful for specialty food retailer, Mrs.
Fields, tracking a 52% conversion rate (CVR) over an 11-month campaign.
Additionally, Cybba sales produced a notable average order value
(AOV) surpassing Mrs. Fields' overall affiliate program AOV by $10.
The Pepperjam and Cybba partnership gives advertisers the ability to
monitor their remarketing and retargeting campaigns directly through
Pepperjam Network's interface. Integrated reporting featuring
Cybba-specific data delivers the information necessary to uncover
actionable insights and fuel optimization.
"The success we saw with Mrs. Fields is a testament of how the
Pepperjam and Cybba partnership was built to help advertisers easily
monitor their customer's journey and make tactical decisions to grow
online revenue," said Cybba, Chief Executive fficer - Greg Shlopak.
Cybba's addition to the Pepperjam Partner Ecosystem provides a solution
to yet another touchpoint in the consumer's journey. With a goal of
supporting advertisers in elevating their performance marketing
strategy, the ecosystem also includes:
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Integrated extensions with the world's largest e-commerce platforms
including Shopify,
Magento
and WooCommerce
allowing advertisers to easily launch an affiliate program and
decrease time to market
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Multi-dimensional reporting and analytics that provide actionable
insights for advertisers with Qlik
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App-to-app and in-app event tracking providing more transparency into
the customer journey with Oplytic
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In-store tracking that connects the dots between digital and
brick-and-mortar with RevTrax
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Product feed generation and maintenance solutions that cultivate and
manage accurate product details through GoDataFeed
"The marketing universe is ever expanding for our clients. It's our
mission to provide advertisers, publishers and agencies with tools that
solve their pain points. This is core to our innovation roadmap and
drives our development and partnership initiatives," said Pepperjam,
Chief Technology Officer - Greg
Shepard. "We look for valued partners, like Cybba, who are
tackling advertiser's biggest challenges to integrate directly into our
platform -- adding value for our clients and helping them achieve their
goals, all in one place."
To learn more about how to join the Pepperjam Partner Ecosystem and its
benefits, visit: https://www.pepperjam.com/about/partners
About Pepperjam
Pepperjam provides expertise and technology that enables brands to live
up to their true potential. With innovative technology platforms and
services-and the leading affiliate network-Pepperjam connects data and
analytics across all performance channels.
Headquartered in Wilkes-Barre, Pa., Pepperjam is a global provider with
offices in London, Philadelphia, Santa Cruz, Tempe, and Toronto.
Pepperjam is a portfolio company of Banneker Partners and the Permira
Funds.
More at www.pepperjam.com.
About Cybba
Cybba is a performance-driven technology company that helps online
businesses exponentially increase revenue and lower cost of acquisition
by optimizing every stage of the customer journey. Cybba solutions in
programmatic display, paid social and search advertising, onsite
engagement, and email remarketing enable advertisers to attract and
convert online buyers efficiently and effectively. Headquartered in
Boston, MA, Cybba has international offices in Phoenix, Toronto, Hong
Kong and Sao Paulo. www.cybba.com
View source version on businesswire.com: https://www.businesswire.com/news/home/20180320005516/en/
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