[March 21, 2018] |
|
Thinfilm Announces Integration with Adobe Analytics Cloud
Thin
Film Electronics ASA ('Thinfilm') (OSE: THIN; OTCQX: TFECY), a
global leader in near field communication (NFC) mobile marketing
solutions, today announced it is integrating its CNECT™ Platform with Adobe
Analytics Cloud to further empower brand marketers in the area of
NFC mobile marketing.
Adobe (News - Alert) Analytics Cloud, part of Adobe
Experience Cloud, enables businesses to act on data-related insights
in real time. Seamless integration with Thinfilm's CNECT platform will
allow marketers to gain access to real-time consumer 'tapping'
activity on physical products and break down the data silos for digital
and offline customer interactions.
"We're excited to work closely with Adobe to further enhance the digital
analytics capabilities we offer through our CNECT platform to our
customers," said Christian Delay, EVP Software for Thinfilm.
"Collaborating wih the industry leader is an important milestone for
ThinFilm as our NFC solution traction increases among leading consumer
brands who use Adobe Analytics Cloud."
"Blending real-time physical interaction data with other customer data
can help marketers make sense of consumer behavior at salient points of
product engagement where the physical and digital worlds converge," said
Cody Crnkovich, head of platform partners and strategy at Adobe. "We
look forward to working closely with Thinfilm to provide marketers with
data on additional offline customer touchpoints."
Thinfilm will exhibit at Adobe Summit March 25-29 at the Sands
Convention Center in Las Vegas, Nevada.
About Thin Film Electronics ASA
Thinfilm is a leading global provider of NFC mobile marketing solutions.
The Company's end-to-end solutions offering features hardware,
label/packaging integration services, and comprehensive cloud-based
management, reporting and analytics. Collectively, these components
deliver a powerful 1-to-1 digital marketing platform through which
brands of all sizes can connect directly with consumers, all with the
simple tap of a smartphone. The resulting disintermediation of search
engines, online marketplaces, and social platforms empowers brands to
control messaging, enhance consumer dialogue, build loyalty, increase
engagement, and drive sales.
Thin Film Electronics ASA is a publicly listed company in Norway with
global headquarters in Oslo, Norway; US headquarters in San Jose,
California; and offices in Linköping, Sweden; San Francisco; London;
Hamburg; Singapore; and Shanghai. For more information, visit www.thinfilm.no.
About Adobe Analytics Cloud
Adobe Analytics Cloud, part of Adobe Experience Cloud, is the core
system of intelligence for the experience business. Adobe Analytics
Cloud combines Adobe Audience (News - Alert) Manager, the leading data and audience
management platform, and Adobe Analytics, the industry leading solution
for applying real-time analytics and detailed audience segmentation
across all marketing channels. Adobe Analytics Cloud enables
modern-intelligence teams to instantly create value from data by
collecting and connecting a variety of customer engagement points,
applying a customer journey lens to contextualize customer experiences,
and utilizing modern measurement tools that enable self-service data
science for the masses. Insights surfaced through Adobe Analytics can
immediately be activated in Adobe Audience Manager for action in
customer-touching technologies to deliver compelling experiences in the
moments that matter.
This information is subject of the disclosure requirements acc. to
§5-12 vphl (Norwegian Securities Trading Act).
View source version on businesswire.com: https://www.businesswire.com/news/home/20180321005038/en/
[ Back To Shaping Influence's Homepage ]
|