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| [May 24, 2018] |
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WPP named world's most effective communications group for seventh consecutive year
WPP (NYSE:WPP) has been ranked as the world's most effective
communications services group in the 2018 Effie Index. It is the seventh
year in a row that WPP has received the award.
The Effie Index recognises the companies that create the most effective
marketing communications ideas from around the world - in terms of
measurable business results for clients.
The ranking is based on companies' cumulative success in more than 40
national, regional and global Effie Awards competitions. The 2018 Effie
Index was compiled from 3,476 finalists and winning entries from
worldwide Effie Award competitions throughout 2017.
Mark Read, Chief Operating Officer of WPP, said: "WPP and our agencies
are built on talent and creativity, which we apply to help our clients
achieve their business goals. We are delighted to be recognised as the
world's mst effective group and I would like to thank our people across
WPP who are the reason we are celebrating this shared success."
Traci Alford, President and CEO, Effie Worldwide, said: "The Effies
recognise companies and work that deliver demonstrable business results
for clients. This year's Global Effie Index shows that no one has done
that more consistently or at greater scale throughout Effie's recent
competition cycle than WPP. To have topped the Holding Company ranking
for the seventh consecutive year is an unprecedented achievement and we
offer WPP our sincere congratulations."
About WPP
WPP is the world leader in communications services. The Group provides a
comprehensive range of services including digital, ecommerce & shopper
marketing; advertising & media investment management; data investment
management; public relations & public affairs; brand consulting; health
& wellness communications; and specialist communications.
About the Effie Index
The Effie Effectiveness Index identifies and ranks the most effective
agencies, marketers and brands by analyzing credited finalist and winner
data from worldwide Effie competitions. Announced annually, it is the
most comprehensive global ranking of marketing effectiveness.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180524005707/en/
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