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| [July 18, 2018] |
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Quotient Technology Enhances Its Social Media Capabilities, Launches Influencer Marketing Performance Dashboard
Quotient
Technology Inc., (NYSE: QUOT) today announced that its Ahalogy
brand, a leader in influencer marketing, has rolled out a new
performance dashboard for Ahalogy Muse™- the company's influencer
platform that pulls in category trends and influencer data powered by
its network of more than 5,500 premium content creators.
This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180718005247/en/
Ahalogy, a leader in influencer marketing, has rolled out a new performance dashboard for Ahalogy Muse™ (Graphic: Business Wire)
The performance dashboard creates a centralized place for brands to stay
updated on the progress of their current influencer campaigns with
Ahalogy. Brands can now view all of the content and social media posts
for their campaign on their Muse account, alongside real-time reporting
metrics that include verified paid social media engagements, audience
data, and influencer insights.
The dashboard integration is part of Ahalogy's ongoing effort to expand
reporting and make influencer campaign metrics more transparent.
Previously, Ahalogy launched the first third-party verification (TPV) solution
in the market, ensuring that influencer marketing impressions, traffic
and other key engagement measures are valid.
In recent months, several major social media platforms have cut
back API access to third-party apps, including many players in the
influencer marketing industry. These adjustments have become a roadblock
for influencer companies that still rely on pulling organic activity.
Ahalogy, however, has not had to make any adjustments to its reporting
capabilities or to the data from which it is currently pulling.
"Ahalogy is more immune to changes in social media algorithms because of
our model, which relies on paid media across platforms through our own
influencer network and full-service client success team," said Bob
Gilbreath, Quotient's VP of Social Media Platforms and GM of Ahalogy.
While a campaign is running, the dashboard will track all performance
metrics including total number of impressions, clicks, and engagements
in real time against the brand's initial goals. Additionally, users can
scroll down the page to reveal links to each piece of content and
subsequent social posts along with the Muse trends that inspired the
creative.
The reporting dashboard is available now to all Muse users running
influencer campaigns with Quotient. Brands and agencies looking to work
with Ahalogy can apply for access to the software at www.muse.ahalogy.com
or contact [email protected] for a
free demo.
About Quotient Technology Inc.
Quotient
Technology Inc. (NYSE: QUOT) is the leading digital promotions,
media and analytics company using proprietary data to deliver
personalized digital coupons and ads to millions of shoppers daily. Our
core platform, Quotient
Retailer iQ™, connects to a retailer's point-of-sale system and
provides targeting and analytics for consumer packaged goods (CPG)
brands and retailers. Our distribution network also includes our
Coupons.com app and website, thousands of publishing partners and, in
Europe, the Shopmium
mobile app. We serve hundreds of CPGs, such as Clorox, Procter & Gamble,
General Mills and Kellogg's, and retailers like Albertsons Companies,
CVS, Dollar General, Kroger and Walgreens. We operate Crisp
Mobile, which creates mobile ads aimed at shoppers, and Ahalogy,
a leading influencer marketing firm. Founded in 1998, Quotient is based
in Mountain View, California, with offices across the U.S., in
Bangalore, India; Paris and London. Learn more at Quotient.com,
and follow us on Twitter (News - Alert) @Quotient.
Quotient, Quotient Retailer iQ, and Shopmium are trademarks of Quotient
Technology Inc. All other marks are owned by their respective owners.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180718005247/en/
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