[September 18, 2018] |
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Petsky Prunier Advises Cluep on its Sale to Impact Group
Petsky
Prunier is pleased to announce it has advised artificial
intelligence-driven digital advertising platform Cluep Inc. on its sale
to grocery sales and marketing agency Impact Group, Inc., a portfolio
company of CI Capital Partners LLC. Cluep will continue operating as a
separate division under the Cluep brand and will complement Impact
Group's sales, marketing, and merchandising expertise and value-added
service offerings for CPG brands and the grocery industry.
Founded in 2012 by Karan Walia, Anton Mamonov, and Sobi Walia, Cluep's
artificially intelligent digital advertising platform targets potential
customers based on what they are sharing, how they are feeling, and
where they have been. The Toronto-based company leverages proprietary
text analysis, real-time targeting, facial recognition, vision
recognition, and more to identify and anticipate customer interest, and
has connected more than 400 brands globally with customers through more
than 1,500 campaigns. The platform offers a variety of products,
including Cluep Posts, Cluep Pics and Cluep Places, and currently
services high-profile brands, including Coca-Cola, Kraft, Unilever, and
Walmart, among others.
Impact Group has decades of combined experience in the retail broker and
CPG industry, which enables clients to connect with retailers more
effectively and drive aggressive growth and sales. The companyfocuses
on leading change through disruptive and innovative services, including
sales, merchandising, and category analytical support to more than 700
companies in the CPG industry. Impact Group is known for fostering a
culture that is authentic, strategic, collaborative, and entrepreneurial.
Impact Group's strategic acquisition of Cluep is a direct response to
ongoing market shifts in retail and grocery. With online grocery sales
projected to reach $100 billion by 2025, many brands and retailers are
rethinking their approach to marketing and how they reach consumers in
the digital space, including mobile, where consumers are increasingly
spending their time. Having extensive industry experience, significant
geographic reach, and deep relationships with brand clients and
retailers alike, Impact Group gains an additional competitive advantage
for its client brands through the acquisition of Cluep and its
intelligent, proactive online consumer engagement. In addition to
retaining Cluep's employees as part of the acquisition, Impact Group
also plans to add to Cluep's resources with additional hires in the
coming months.
Petsky Prunier, with a team led by Sanjay Chadda, Marc Flor, and Clayton
Young, served as the exclusive financial advisor to Cluep.
"Petsky Prunier was an excellent advisor. Their understanding of our
AI-based marketing technology business model helped them position the
company in the right manner without a lot of education. They ran a great
process for us, uncovered every buyer and option, and diligently managed
the process allowing us to focus on our business. We really can't say
enough about the strength and depth of the Petsky Prunier team - from
top to bottom their entire team was tremendous and there for us 24/7."
Karan Walia, CEO & Co-founder, Cluep
About Petsky Prunier LLC
Petsky Prunier is one of the leading investment banks to the technology,
media, marketing, information, eCommerce, and healthcare industries. Our
firm's merger and acquisition and private placement advisory services
reflect a unique blend of product specialization and industry expertise.
Together with strategic consulting firm Winterberry Group, a Petsky
Prunier company, our organization represents one of the largest
industry-specific advisors providing strategic and transactional
services. We offer global reach supplemented through our partnerships in
China and India. Securities transactions are processed through Petsky
Prunier Securities LLC, a member of FINRA, and an affiliated entity. For
more information, visit www.petskyprunier.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180918005831/en/
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