[September 21, 2018] |
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Skimlinks Announces Winners and Nominees of Its Inaugural Commerce Awards for Publishers (The CAPs), Recognizing Excellence in Commerce Content
Skimlinks,
the leading commerce content monetization platform, is thrilled to
announce the nominees and winners of the inaugural Commerce Awards for
Publishers (#TheCAPs). In the award program's first year, Skimlinks
sought to shine a light on companies that include content-to-commerce
journalism as a key part of their overall business and editorial
strategies.
This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180921005007/en/
Commerce Awards for Publishers 2018 by Skimlinks (Graphic: Business Wire).
"It is a great time to be a commerce content publisher. Commerce can
drive up to 25% of a publisher's revenue and punches above its weight as
a revenue stream. As more and more publishers embrace commerce, hire
commerce editors and launch dedicated commerce content brands, it felt
like the right time to create an awards program that showcases the best
the industry has to offer," said Skimlinks CEO Sebastien Blanc.
The below list of inaugural nominees represent publisher teams of all
different sizes and stages of maturity and content campaigns showcasing
products from a multitude of verticals.
From developing transparent product review sites to targeted campaigns
for specific product launches, these unsung heroes have helped the
burgeoning commerce content industry grow into a lucrative reality that
not only generates revenue for publishers but drives reader engagement.
The excellence displayed by these teams in this new field of journalism
sets the stage for continued innovation in commerce content for years to
come.
"We wanted the program to recognise the publishers that have perfected
the art of providing a service to users through commerce content and
using it to drive a lucrative revenue stream too. The most successful
publishers are making 2,000 times more commerce revenue per user than
the least successful, but across our editorial content publishers, the
constant is the quality of the editorial they create," added Blanc. "It
is fantastic to be able to recognize the hard work of commerce teams
across publishers of all shapes and sizes through the awards. Of course,
the true validation for journalists writing commerce content is
continued and increasing engagement from their readers, but our ambition
with the awards is to bring wider industry awareness of the value of
commerce and commerce teams at publications."
The CAPs were open for public entry and judged by a panel of independent
judges including industry journalists and external commerce content
experts. Additional categories were decided by public vote and
Skimlinks' internal data collection pipeline.
The 2018 CAPs Award winners and nominees include:
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Best Editorial Publisher
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Best Flash-Event Article
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Best Fashion Article
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Winner: New York Media
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Winner: Polygon (Vox)
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Winner: GQ
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Nominees:
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Nominees:
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Nominees:
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Huffington Post (News - Alert)
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Huffington Post
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Vogue
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American Media Inc. / US Weekly
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Wired
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Huffington Post
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Allure (Conde Nast)
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The Verge
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The Strategist
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Vox Media
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Today.com (NBC)
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Cosmopolitan
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GQ Recommends
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Tom's Guide
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Best Evergreen Article
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Best Publisher (Chosen by Merchants)
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NBC Today Show
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Winner: Esquire
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Winner: Conde Nast
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Mashable
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Nominees:
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TimeOut
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Best Merchant (Chosen by Publishers)
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Best Dedicated Commerce Brand
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Huffington Post
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Winner: Huckberry
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Winner: The Strategist
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Polygon (Vox)
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Nominees:
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Self.com
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Weirdest Item Sold
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BestProducts.com (Hearst)
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Tom's Guide
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Winner: Hearst
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Insider Picks
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Apartment Therapy
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Highest Volume Of A Single Item Sold
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Best Digital Native Publisher
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Best Technology & Gadget Article
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Winner: Huffington Post
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Winner: Apartment Therapy
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Winner: Mashable
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Nominees:
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Nominees:
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Highest Value Of A Single Item Sold
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Buzzfeed
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Wired
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Winner: Jetsette
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HuffPost Finds
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The Verge
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Vox Media
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Refinery29
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Fatherly
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About Skimlinks Skimlinks is the leading commerce content
monetization platform, supporting publishers' creation of a new revenue
stream that allows them to be less dependent on advertising. Commerce
can contribute as much as a quarter of publishers' overall revenue.
Skimlinks technology automatically earns publishers a share of sales
they drive through monetized product links in commerce-related content.
These links generate revenue when clicked on by readers who go on to
make a purchase as a result.
In its platform, Skimlinks offers a growing suite of innovative
solutions designed to increase the number of clicks and earnings per
click of commerce-related content. It also aggregates access for
publishers to over 60 affiliate networks, enabling them to earn
commission from 27,000 merchants around the world instantly. Annual
ecommerce transactions in Skimlinks' network totaled $1 billion in 2017.
Clients include over half of the top 100 US & UK publishers by revenue
including Conde Nast, Hearst, Buzzfeed, Huffington Post, Trinity Mirror,
MailOnline, and more.
Learn more at www.skimlinks.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180921005007/en/
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