[November 14, 2018] |
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BigCommerce Adds Support for Venmo and Masterpass to Help Merchants Deliver on Consumer Checkout Demands
BigCommerce, the leading
ecommerce platform for fast-growing and established brands, today
announced the addition of Venmo
and Masterpass as
supported payment methods available to BigCommerce merchants, further
extending their ability to offer consumers a wide range of payment
options at checkout and capture every online purchase.
Research shows that, on average, 70 percent of consumers abandon their
carts when shopping online1 - a number that increases to
nearly 86 percent when looking specifically at mobile devices2.
As one of the most complicated parts of the ecommerce experience,
merchants continue to search for a solution that encourages consumers to
complete the transaction. Digital payment solutions like Venmo and
Masterpass improve the customer checkout by providing a simple and
streamlined way to pay on mobile.
"When it comes to the last mile of checkout, merchants cannot afford to
risk losing the sale because they don't offer the payment method that a
given customer prefers," said Jimmy Duvall, chief product officer at
BigCommerce. "Especially during the holiday rush, there's no margin for
error or omission. We want our merchants to be able to concentrate on
their products, brand and broader shopper experience, knowing that
payments will be flexible, seamless and reliable."
More than $35 billion in transactions were processed through Venmo in
2017 alone3. BigCommerce merchants using Braintree can now
present a more intelligent personalized checkut experience, providing
customers the option to choose from multiple payment options, including
Venmo and PayPal (News - Alert) Credit. When shoppers have Venmo enabled as a payment
method on their mobile devices, it will automatically appear alongside
other supported payment types, without any coding requirements by the
merchant.
By adding Masterpass by Mastercard as a payment option, BigCommerce
merchants gain access to the most advanced methods of payment security
available today, while making the checkout experience more convenient
for consumers. Masterpass securely stores all payment information
including card details, shipping information and payment preferences,
shortening and simplifying the path to purchase.
Both integrations allow merchants to quickly and easily set up and
accept the chosen payment method on their branded websites, and build on
BigCommerce's recent announcement of a Checkout
SDK that gives those merchants full control of checkout design and
functionality.
To learn more about BigCommerce's new payment options and how
BigCommerce can help improve your site's checkout experience, visit:
1 "40
Cart Abandonment Rate Statistics." Baymard Institute. 2017.
2 "Complete
List of Cart Abandonment Statistics: 2006-2018." Barilliance.
February 2018.
3 "PayPal
Reports Fourth Quarter and Full Year 2017 Results." PayPal. January
2018.
About BigCommerce
BigCommerce is the world's leading cloud ecommerce platform for
established and rapidly-growing businesses. Combining enterprise
functionality, an open architecture and app ecosystem, and
market-leading performance, BigCommerce enables businesses to grow
online sales with 80% less cost, time and complexity than on-premise
software. BigCommerce powers B2B and B2C ecommerce for more than 60,000
brands, 2,000+ mid-market businesses, 30 Fortune 1000 companies and
industry-leading brands, including Assurant, Ben & Jerry's, Paul
Mitchell, Skullcandy, Sony and Toyota. For more information, visit www.bigcommerce.com.
BigCommerce® is a registered trademark of BigCommerce Pty. Ltd.
Third-party trademarks and service marks are the property of their
respective owners.
View source version on businesswire.com: https://www.businesswire.com/news/home/20181114005184/en/
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