Industry News

TMCNet:  Hill's Pet Nutrition, Inc. Selects CommerceIQ for End-to-End Growth Automation on Amazon

[December 04, 2018]

Hill's Pet Nutrition, Inc. Selects CommerceIQ for End-to-End Growth Automation on Amazon

Boomerang Commerce, the machine-learning technology company that powers intelligent commerce, has been selected by Hill's Pet Nutrition, Inc. for its CommerceIQ solution, the industry's first end-to-end platform for brand manufacturers to drive profitable growth on Amazon. Hill's Pet Nutrition, Inc., a leader in pet nutrition products, will use CommerceIQ to manage and optimize the performance of its product catalog on Amazon through automated reporting, insights and prioritized actions.

CommerceIQ will enable the Hill's e-commerce team to easily identify the most critical and impactful opportunities and take the recommended actions on Amazon that drive sales performance across its product lines. Leveraging artificial intelligence, CommerceIQ monitors and analyzes massive amounts of sales, marketing, operations, and competitive data every day and then prioritizes actions that boost traffic, increase conversion rates and grow market share.

"To best meet our consumers where they hop, Hill's Pet Nutrition, Inc. continues to invest in our e-Commerce and Amazon business," says Francesca Hahn, eCommerce Director, Hill's Pet Nutrition, Inc. "As our Amazon business scales, CommerceIQ will provide us the growth automation platform to efficiently and effectively minimize revenue leakage and maximize sales opportunities on Amazon."

"We are thrilled Hill's has selected CommerceIQ as its growth automation platform on Amazon," says Boomerang Commerce CEO Guru Hariharan. "We look forward to partnering with the Hill's team to make them successful and exceed their expectations."

About Boomerang Commerce and CommerceIQ

Founded in 2012 and led by veterans from Amazon, Boomerang Commerce powers intelligent commerce for leading consumer brands. CommerceIQ™ is the industry's first end-to-end solution that enables brands such as Kimberly-Clark, Kellogg's, Bayer, Hamilton Beach and Logitech (News - Alert) to drive profitable growth on Amazon through machine-learning and automation. CommerceIQ collects and processes billions of e-commerce signals in real time, analyzing data from over 50,000 brands across hundreds of retailers, to automatically recommend and take next best actions. The company is backed by Madrona Venture Group, Shasta Ventures and Trinity Ventures and has headquarters in Mountain View, California. To learn more, visit

CommerceIQ is a trademark of Boomerang Commerce in the U.S. and other countries. All other trademarks are the property of their respective companies.

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