[December 18, 2018] |
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Crossix Customer Insights Team Named One of the Most Innovative Divisions of 2018 by PM360
The Crossix Customer Insights team has been named one of the Most
Innovative Divisions of 2018 by PM360, a leading trade magazine
for marketing decision makers in the pharmaceutical, biotech, medical
device and diagnostics industries. Driven by client demand, the newly
launched Customer Insights changes the way marketers use data analytics
to create patient and HCP audience segments. This innovative approach
uses the differentiated Crossix privacy-safe technology and data assets
to produce audience segments that can be seamlessly activated across
multiple media channels.
Building on the unique capability to link patient-level health data with
demographic, socioeconomic and consumer data, this specialized team
generates comprehensive audience insights. With the help of Customer
Insights, health marketers can execute more informed campaigns and reach
more relevant audiences across channels-ultimately amplifying their
campaign message to the right patients and HCPs.
"Crossix is changing what's possible for healthcare marketers and their
agencies with end-to-end solutions that leverage connected behavioral
data. Our innovative approach enables more strategic decision-making and
real-world execution of insights that drive results for brands at any
point in their lifecycle," says Mark Schulman, Head of Customer Insights
at Crossix. "We look forward to continuing to drive innovation and
develop capabilities that will transform the industry and improve
patient outcomes."
Crossix Customer Insights was selected as part of PM360's 7th
Annual Innovations Issue published each December. This issue was
established to serve as a guide to the year's most innovative Companies,
Startups, Divisions, Products, Services and Strategies from within the
healthcare and life sciences industries. This comprehensive overview of
the year's most innovative achievements in these six categories helps
other companies in the industry to find potential partners and offerings
that can help them advance healthcare and life sciences.
"Our selections represent the companies, offerings and strategies that
demonstrated what we believe is unique in its ability to impact the
industry," says Anna Stashower, CEO/Publisher of PM360. "We hope
others in the industry are able to work with these innovators or use
these innovations to better serve patients, physicians and other
healthcare stakeholders."
PM360 received hundreds of submissions from across the healthcare
and life sciences industries. The editorial staff of PM360
evaluated each submission and selected their picks for the most
innovative, regardless of category. All of this year's selections can be
found at: www.pm360online.com/pm360-presents-the-2018-innovators.
About Crossix Solutions
Crossix partners with healthcare companies and companies that care about
health to plan, measure and optimize their marketing and communication
initiatives. Fueled by its Distributed Data Network (DDN) technology and
the industry's most comprehensive set of health and non-health data,
which encompasses more than 300 million U.S. consumers, Crossix
analytics inform strategic decisions, maximize business results and
drive improved patient outcomes. Crossix connects Rx, OTC, CPG,
clinical, medical claims, hospital, consumer and media data with
best-in-class privacy safeguards far exceeding HIPAA requirements.
Through an unrivaled commitment to innovation and its
first-of-their-kind partnerships, Crossix offers an expansive suite of
audience and media optimization solutions across programmatic
advertising, addressable TV, mobile marketing, search, point-of-care and
beyond. Founded in 2004, Crossix is headquartered in New York City. For
more information, visit www.crossix.com.
About PM360
PM360 is the premier, must-read magazine for marketing decision
makers in the pharmaceutical, biotech, medical device, and diagnostics
industries. Published monthly, PM360 is the only journal that
focuses on delivering the full spectrum of practical information
necessary for product managers and pharmaceutical marketing
professionals to succeed in the complex and highly regulated healthcare
environment.
The journal's targeted and insightful editorial focuses on issues that
directly impact critical decision making, including: Planning and
implementation of cutting-edge strategies, trends, the latest
technological advances, branding/marketing, advertising/promotion,
patient/professional education, sales, market research, PR, and
leadership. Additionally, the "360" in the title signifies the span of
this critical, how-to info with personal and career insights for an
enjoyable and thought-provoking read.
By providing the full circle of enriching content, PM360 is truly
an indispensable tool for busy and productive marketing professionals to
stay at the top of their game.
View source version on businesswire.com: https://www.businesswire.com/news/home/20181218005560/en/
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