[January 11, 2019] |
|
Unified Commerce Alliance Makes Its Mark in Retail Sector
Unified Commerce Alliance (UCA), a coalition including Microsoft (News - Alert),
Episerver, Avensia Storefront, and inRiver, presents its integrated
digital retail approach at National
Retail Federation event in New York. The UCA takes the concept of
omnichannel e-commerce and applies it across the ecosystem to maximize
customer experience and drive revenue.
The UCA makes it possible to share the same data and business logic from
different systems and direct all channels through a single integration.
The teams at NRF will, together with additional partner Ombori, showcase
a fully connected, AI-driven, end-to-end shopping experience. This
illustrates how retailers can connect physical stores with digital
channels to truly enhance the customer experience and empower
omnichannel teams.
"The power of the combined UCA showcases how retailers can drive
significant results by looking strategically at the role of e-commerce
and holistically at the technology landscape to map to consumer needs,"
said Joe Golemba, Vice President, North America Alliances & Services for
inRiver.
"With our holistic approach to digital commerce we help to mitigate the
omnichannel challenges that too many retailers are facing," says Jörgen
Bertilsson, Executive Vice President of Avensia Storefront. "Joint UCA
customers achieve results that are exceeding industry standards, because
of the service they are able to provide, throughout the entire customer
journey."
"Each year, Episerver polls global consumers to learn about how their
shopping habits and expectations are evolving," said Ed Kennedy, Senior
Director of Commerce at Episerver. "Time and again, they're telling us
that they are buying online more and, as a result, demanding
feature-rich experiences that make buying or browsing enjoyable and
effortless. Over
a third of shoppers, for example, feel brands do not care enough
about personalizing their shopping experience, which presents a
tremendous opportunity for retailers that do."
"We're thrilled that the Unified Commerce Alliance is joining us at NRF
showcasing how technology investments and advancements are being applied
to help retailers not only compete and ucceed, but also ultimately
provide the best service to their customers," said Greg Jones, Director
of Business Strategy for Worldwide Retail at Microsoft. "As the retail
industry continues to transform, our partners are critical in helping us
solve retailers' biggest challenges and uncover valuable new
opportunities to re-imagine retail."
Retailers today must build better, more holistic processes to engage
consumers and marketplaces effectively. There isn't one solution to
solve all challenges for retailers. A unified approach to retail is what
will keep e-commerce brands relevant and in business in 2019 and beyond.
To learn more about the UCA click
here. If attending NRF, stop by the Microsoft booth #3301 or book a
meeting here: [email protected]
The Unified Commerce Alliance solution includes:
-
Microsoft Dynamics 365 for Retail and Microsoft Azure enabling real
time data with all retail functionality, from POS, pricing, campaign,
stock and warehouse management in the cloud.
-
Episerver for Dynamics 365 enables rich content and commerce
experiences backed by AI-based personalization for enterprise search,
product, and content recommendations, as well as visual merchandizing,
event triggering, and journey analytics.
-
inRiver PIM enables perfect omnichannel product information and
storytelling with rapid time to market.
-
Avensia Storefront offers a turnkey unified commerce solution that
connects Episerver and inRiver with Microsoft Dynamics 365 and ensures
all channels operate under the same business logic. Avensia Storefront
enables seamless real-time integration and updates of all systems.
About Episerver
Episerver empowers digital leaders to easily create standout experiences
for customers - everywhere they engage, and always with measurable
business results. The Episerver Digital Experience Cloud™ unifies
digital content, commerce, and marketing in one platform, including
omnichannel solutions for smart personalization and intelligent
campaigns. Founded in 1994, Episerver has offices in the US, UK, Sweden,
Australia, Germany, Denmark, Finland, Norway, Poland, the Netherlands,
Spain, South Africa, Singapore, Vietnam, and the UAE.
About Avensia Storefront
Avensia Storefront helps retailers build a scalable and thriving unified
commerce ecosystem, by giving them control over all parts of their
business. Equipped with streamlined system integrations, customizability
and Azure cloud compatibility, the Avensia Storefront package enables
real-time communication between Microsoft Dynamics' retail system and
Episerver's Digital Experience Cloud, allowing all channels to operate
under the same business logic. Avensia Storefront is the product range
offered by Avensia, a leading international expert company within
digital commerce that helps both B2C and B2B companies become successful
in the world of unified commerce. Avensia is headquartered in Sweden
with offices in USA, Denmark, Norway, and the Philippines. Avensia AB is
publicly listed on Nasdaq First North under the name AVEN. Read more
about Avensia: www.avensia.com;
Read more about Avensia Storefront: www.avensiastorefront.com.
About inRiver
Founded in 2007, inRiver redefines the way ecommerce product marketers
and merchandisers display and sell their products. By providing product
information management (PIM) products and services that help create,
update, refresh, maintain and distribute content about products
globally, inRiver helps businesses drive increased revenue, customer
satisfaction and brand equity. More than 1000 brands and 400 customers
across 21 countries rely on inRiver to efficiently control the product
flow for their globally recognized brands. inRiver is co-headquartered
in Malmö, Sweden and Chicago, with additional offices in London,
Amsterdam and Stockholm, and is a Microsoft Gold-Certified Partner. For
more information, visit www.inriver.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20190111005255/en/
[ Back To Shaping Influence's Homepage ]
|