[January 14, 2019] |
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Samsung Spotlights Retail Innovations at NRF 2019; Solutions Help Retailers Serve New Generation of 'Connected Consumers'
At NRF 2019: Retail's Big Show, Samsung
Electronics America, Inc. (Booth #2337) spotlights its latest
innovations in mobile, display and analytic technologies to help
brick-and-mortar retailers serve today's generation of highly-connected
consumers, who demand faster, more personalized service - and more
interactive experiences - within stores.
The booth includes new solutions powered by Samsung's (News - Alert) latest mobile
devices, designed to empower retail associates with greater levels of
expertise and insight, and introduce a more efficient approach to
customer service.
"Today's physical retailers are seeking game-changing mobile strategies
to help their employees meet the high expectations of today's savvy,
connected consumers," said John Curtis, Vice President, B2B Sales,
Samsung Electronics America. "At NRF, we're showcasing solutions that
tap Samsung's mobile device and partner ecosystem to provide retailers
with digital tools that can transform stores and keep associates closely
connected to shopper needs."
Bigger, Crisper, Richer Canvases
At NRF, Samsung is also demonstrating how personalized in-store
experiences can be enhanced through the digital display technology.
"Retailers are designing their locations with Digital LCD and LED
Displays of various shapes and sizes, lining entire feature walls inside
stores, replacing backlit printed displays and transforming
storefronts," said Chris Mertens, Vice President, B2B IT Sales, Samsung
Electronics. "At NRF, digital signage will showcase ways Samsung
displays help retailers personalize consumer experiences, and enable
them to increase cost-efficiency, boost foot traffic, and offer
customers an interactive, memorable experience."
Samsung at NRF: New Innovations for the Connected Consumer
In its booth, Samsung's is showcasing a variety of advancements in
assistive selling, customer experience, quick service technology and
device security for retail. They include:
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"Connected Associate" - Increase Employee Expertise: Store
associates no longer need a learning curve to provide useful advice to
an interested shopper. With this assistive selling solution,
"Connected Associate," employees can use a Samsung tablet or
smartphone to address a range of topics based on a customer's needs -
and then deliver the expertise of a seasoned specialist. This turns
associates into knowledge workers, improving employee performance and
elevating customer satisfaction. Demonstration ncludes Samsung
Tab Active2, the company's ruggedized tablet, and applications from
Harman.
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"Connected Teams" - Drive Faster Service: After a
customer checks into a restaurant using their smartphone, the host is
notified via their Samsung Galaxy Watch, placing the customer in queue
and up on a large display. Once the customer is seated, the host can
then share the notification with the restaurant's wearable-equipped
team, so a waiter can acknowledge the notification, and greet the
customer at their table. Demonstration includes Samsung Note9,
Galaxy Watch, and the Samsung SDS America Vantage task
management platform.
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"Lockdown" - Security for Retail: Increased security is
showcased through integration of the Samsung Knox security platform
with BricTECH® application by Samsung partner Sennco Solutions. With
this solution, Samsung devices for retail integrate Sennco's lockdown
capabilities, using geofencing and custom triggers to automatically
'brick' stolen or misplaced devices. It can also send alerts or sound
alarms when devices are taken beyond defined perimeters. This further
secures devices retailers who increasingly rely on tablets and
smartphones for business.
-
"Quick Serve," "Self-Serve," "Mobile Orders": Self-serve,
custom ordering, mobile pick-up and home delivery are changing how
businesses operate establishments. Digital Display technology has
become central to fast food restaurants, providing a gateway to
evaluating sales patterns, in-store service and operations. To meet
customer expectations and optimize sales, operators will rely on
digital and interactive signage technology in front of diners and
behind counters.
HARMAN Enhances In-Store Experiences Using Samsung Technology
During NRF, Samsung SDS also announced the launch of its Nexshop
solution in the HARMAN NYC store. This offers a cloud-based analytics
dashboard and real-time behavioral sensing technology that enables
retailers to gain greater insight by capturing customer traffic data -
and deliver a more intelligent, interactive shopping experience.
At the HARMAN store, for instance, when a customer tries on a headset in
front of a Nexshop-enabled mirror display and camera sensor, the display
will launch customized content tailored to the customer's demographic,
maximizing the customer experience with targeted, dynamic content.
The technology also detects customer traffic patterns through heatmap
analysis and measures dwell times and footfall, enabling HARMAN to
allocate store associates based on customer behavior.
The Samsung Nexshop solution will be available for demonstration in
Samsung's booth.
Samsung's full technology portfolio for retail is available through
Samsung distributors and resellers. For more information about Samsung's
solutions for retailers, please visit http://www.samsung.com/retail.
About Samsung Electronics America, Inc.
Headquartered in Ridgefield Park, N.J., Samsung Electronics America,
Inc. (SEA), is a recognized innovative leader in consumer electronics,
mobile devices and enterprise solutions. A wholly owned subsidiary of
Samsung Electronics Co., Ltd., SEA is pushing beyond the limits of
today's technology and providing consumers and organizations with a
portfolio of groundbreaking products in appliances, home entertainment,
Internet of Things, mobile computing, smartphones, virtual reality,
wireless infrastructure and wearables, in addition to offering leading
content and services related to mobile payments, 360-degree VR video,
customer support and more. Samsung is a pioneering leader in smartphones
and HDTVs in the U.S. and one of America's fastest growing home
appliance brands. To discover more about Samsung, please visit www.samsung.com.
For the latest Samsung news, please visit news.samsung.com/us and
follow us @SamsungNewsUS.
Samsung Electronics America, Inc. Samsung, Samsung Galaxy, and Samsung
Knox are all trademarks of Samsung Electronics Co., Ltd.
View source version on businesswire.com: https://www.businesswire.com/news/home/20190114005214/en/
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