[January 14, 2019] |
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Namogoo Finds 25 Percent of Online Holiday Shoppers Were Exposed to Unauthorized Injected Ads
Namogoo,
a company that helps online businesses to deliver a superior digital
experience, today released research that shows a quarter (25 percent) of
online shoppers were exposed to unauthorized injected ads during the
2018 holiday shopping season. In its 2018
eCommerce Holiday Season Data Recap, Namogoo benchmarks the
significant uptick in shopping activity during the holiday season,
highlights important consumer buying trends, and also shows a
significant increase in consumers exposed to injected ads and
malvertising.
"Every year, the holiday season serves as an outstanding consumer
behavior case study that leading retailers use to shape successful
eCommerce strategies moving forward," said Chemi Katz, co-founder and
CEO, Namogoo. "With the huge investment in marketing around the holiday
and so many alternatives one click away, retailers should maximize their
eCommerce revenue by removing invasive distractions from the customer
journey."
eCommerce's Growing Invasive Ad Problem
Malware-driven advertisements have quickly emerged as a popular means of
monetization, and are commonly injected within legitimate service
bundles and program updates users download when browsing the web.
Namogoo's latest research shows that one in four online shoppers (25
percent) were exposed to unauthorized product ads, pop-ups, and banners
intended to divert them to competitor sites or other websites. In fact,
upwards of 70
percent of unauthorized ads featured competitor promotions and
products - potentially driving hard-earned holiday website traffic
elsewhere to complete an intended purchase.
Invasive ads present themselves to online shoppers in the form of banner
ads and pop-ups, damaging retailers' digital experience. Online Journey
Hijacking has a devastating impact on retailers' online revenue. Not
only does it compromise the retailer's intended digital experience, it's
also impacting a critical segment of shoppers who are more active and
purchase more frequently than others. This point is demonstrated further
within the report as Namogoo found shoppers that used infected browsers
but had injected ads blocked converted 2.5 times higher than other users
who were not infected.
Mobile Channel Makes Significant Gains in Holiday Traffic and
Conversion
Using aggregated and anonymized data from hundreds of millions of web
sessions across top retail sites reveals that consumers are further
gravitating to mobile devices for both browsing and buying.
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During the holiday season, mobile traffic to online retailers in the
U.S. increased 46.99 percent, and mobile traffic in Europe increased
50.54 percent compared to previous weeks - both higher growth figures
than desktop.
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Mobile order uplift also surpassed desktop in the U.S., increasing
93.68 percent (compared to desktop's 85.27 percent), while European
mobile order uplift remained slightly behind that of desktop.
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Conversion rate uplift for mobile edged out desktop in the U.S., 31.57
percent compared to 30.15 percent for desktop.
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In both US and Europe, consumers were browsing on mobile more than
desktop, but still, most transactions occurred on Desktop.
Hobby and Footwear Retailers Receive Biggest Online Conversion Bump
Gifts & Hobbies, footwear, and jewelry retailers vastly outperformed
other U.S. and Europe-based retail verticals during the 2018 holiday
season when comparing their orders and conversion rate uplifts to the
previous 32-day period. Some more insights around each market's holiday
performance include:
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Footwear brands experienced a 188.95 percent increase in orders with
the U.S. and a 71.44 percent boost in conversion rates. Not to be
outdone, European footwear retailers saw a 218.51 percent boost in
orders and 76.70 percent boost in conversion rates.
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Gifts & Hobbies online retailers saw a 105.26 percent increase in
conversion rates in the U.S. and 75.74 percent gain in Europe. Orders
within this category received a significant bump of 171.26 percent in
the U.S. and 188.13 percent in Europe.
Retailers interested in gaining more insights into consumer online
holiday shopping trends and Online Journey Hijacking can download the
full report here: https://go.namogoo.com/01_eCommerce_Holiday_Season_eBook_2018_01_eCommerce_Holiday_Season_eBook.html?utm_source=pressrelease&utm_medium=pr
About Namogoo Namogoo's enables online businesses to deliver
a superior digital experience and enhance their sales funnel. Namogoo's
holistic platform enables online businesses to deliver a
distraction-free customer journey by blocking unauthorized product ads
injected into consumer web sessions and providing complete visibility
and intelligence into the impact of the 3rd and 4th party service
ecosystem and its impact on security, privacy, and digital KPIs. The
world's largest online brands rely on Namogoo to gain control over their
online customer experience and consistently improve business metrics.
For more information, visit namogoo.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20190114005273/en/
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