[January 16, 2019] |
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Urban Airship Acquires Accengage, Extending Its Worldwide Leadership with Unmatched Presence Across Europe
Digital customer engagement company Urban
Airship today announced that it has acquired Accengage,
continental Europe's largest provider of mobile CRM and push
notifications. Together Urban Airship (News - Alert) and Accengage now form the world's
largest mobile customer engagement company, with rapidly growing
solutions for apps, websites, SMS, email, mobile wallets and other
channels. Customers from each company will quickly benefit from access
to new technology and expanded engineering resources, as well as support
from Europe's largest team of digital customer engagement experts.
This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20190116005215/en/
Urban Airship customers include 25 percent of the Fortune 100 with
companies such as Adidas, ASOS, BBC, Caesars Entertainment, Jet Airways,
Shop Direct, Vodafone and Zeit Online. Accengage adds hundreds more
global brands including Air France-KLM, Lidl, Mediaset EspaƱa, OUI.sncf,
Orange (News - Alert), Sephora Europe, vente-privee.com and Zalando. Urban Airship has
already delivered over 2.4 trillion messages, and going forward the
companies will combine to send more than 90 billion messages per month
worldwide.
The businesses share expertise in many of the same high-growth industry
verticals - retail, finance, media and travel - and use the same
back-end technologies and programming languages, enabling teams to
quickly incorporate expertise and technology from one platform to the
other. The businesses perfectly complement each other's regional
strengths, with Urban Airship the dominant vendor in the Americas,
Nordics and UK, while Accengage leads in France, Germany, Spain and
Italy.
Globally, customers will benefit from combined technology and process
expertise that will accelerate innovation. Urban Airship's platform
brings advanced analytics, predictive machine learning, in-app
automation, SMS, mobile wallet, email and intelligent orchestration of
messages across channels. Accengage brings expertise in Facebook (News - Alert)
Messenger support, advanced targeting capabilities, additional marketing
cloud integrations and customer support in five languages.
All Accengage employees will join Urban Airship, including CEO and
co-founder Patrick Mareuil who will lead European operations as managing
director of EMEA from Urban Airship's new Paris office. Urban Airship
will continue to enhance and fully support Accengage's platform as it
rapidly develops a combined platform offering the best of the combined
companies' capabilities.
"More than ever, business growth is dependent on customer experience,
and no company creates unique experiences for more brands than Urban
Airship," said Brett Caine, CEO and president, Urban Airship. "By adding
the amazing team from Accengage, we can grow customer value for more
businesses around the world while setting new standards for innovation
and local support. We'll use our newly combined expertise and technology
to ensure our customers take their digital customer engagement
strategies to even greater heights."
"Accengage and Urban Airship come from a very similar background, we
both serve enterprise marketers that want to connect with customers in
innovative ways," said Patrick Mareuil, CEO and co-founder, Accengage.
"Urban Airship's scale and global leadership combined with the strength
of our local customer success and technical teams will put the
competition far behind as we unlock more value for more businesses
around the world."
"Forrester (News - Alert) believes notifications provide a North Star for the evolution
of digital experiences. ... Across all industries, digital business
professionals want to improve customer experience (CX), increase
engagement, and improve revenues. Successful notifications deliver on
all fronts." (Forrester Research (News - Alert), Inc., Notifications: Build Your Best
Practices, September 28, 2018).
For additional information on Urban Airship's solutions download:
About Accengage
Founded in 2010, Accengage is Europe's leading push notification
technology for mobile apps, websites and Facebook Messenger.
Accengage works with hundreds of international customers from 70
countries, empowering marketers with the most advanced features to boost
customer engagement, conversion and retention. The company sends over 10
billion push notifications monthly to 900 million customers worldwide
for hundreds
of brands. To learn more about Accengage, please visit: www.accengage.com.
About Urban Airship
Urban Airship® is trusted by thousands of businesses to drive growth
with digital customer engagement. Every day, marketers and developers
depend on Urban Airship to deliver billions of personalized, interactive
notifications that inspire interest and drive action across all digital
channels. Urban Airship is used by many of the world's most admired
companies, including Adidas, Alaska Airlines, The Home Depot,
NBCUniversal, Sky Plc and Zillow. For more information, visit www.urbanairship.com,
read our blog
and follow us on Twitter
or LinkedIn.
View source version on businesswire.com: https://www.businesswire.com/news/home/20190116005215/en/
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