[March 11, 2019] |
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Branded Entertainment Network Announces Record Annual Revenue During 2018
BEN Group, Inc., which connects global brands to consumers through the
power of popular entertainment, announced today that its influencer
marketing and brand integration business, BEN, closed another
record-breaking year, increasing 2018 revenue by 52 percent over its
2017 performance. BEN delivered over 6,200 brand integrations during
2018, representing an estimated total media value of over $1.5 billion -
a 50% percent increase over 2017.
The BEN business had its highest-grossing fourth quarter yet, with
revenue up 72 percent compared to Q4 2017. This continued record success
was bolstered by the addition of Chick-Fil-A, Trojan Magnum, iFit,
Lenovo, Redbox, Google UK, TechStyle, Playbrush and Verizon's (News - Alert) Visible to
its expanding client roster. Greenlight, BEN Group's rights clearance
and product licensing division, also had a successful quarter, including
securing the advertising rights of legendary jazz artist Ella Fitzgerald.
This past quarter, the BEN business also advanced the development of its
proprietary deep learning technology to help brand marketers better
predict and improve upon the success of their entertainment marketing
campaigns. BEN's custom-built deep learning algorithms provide brand
marketers with predictive analytics to help increase campaign
effectiveness and overall ROI. Through the applicatio of BEN's AI,
streaming service provider Philo was able to improve the
click-through-rate of its influencer marketing campaigns by 172 percent
and reduce the number of views it took for the company to acquire
subscriptions by 1000%.
"I'm incredibly proud of the hard work our team has put into helping BEN
achieve continued success," said Ricky Ray Butler, CEO of BEN Group. "We
believe 2019 will be our strongest year ever. Our proprietary deep
learning algorithms are continually improving the effectiveness of our
client campaigns and the efficiency of our business. Combined with our
industry-leading expertise, we're offering brands something unique in
the marketplace: the ability to predict results."
About BEN Group, Inc.
BEN Group Inc. connects global brands to consumers through the power of
popular entertainment. BEN Group is comprised of two companies: BEN
and Greenlight.
BEN is a global entertainment marketing company leveraging deep learning
technology to better predict and improve the success of brand
integration and influencer marketing campaigns. BEN's client roster
includes Microsoft (News - Alert), GM, Dyson, Ubisoft, Unilever, P&G, and General
Mills. Greenlight offers brands unmatched expertise in global rights
clearance and licensing with integrated solutions for music, photos,
film, TV, celebrity, and iconic talent. Greenlight's roster of celebrity
legends, including Albert Einstein, Steve McQueen, Thomas Edison, Sophia
Loren and Charlie Chaplin, provides brands with opportunities for
instant recognition, positive perception, and global appeal.
Greenlight's client roster includes Hallmark, Tag Heuer, Canon, L'Oréal,
Salesforce, Vodafone (News - Alert), BBDO, Dentsu, Ogilvy, JWT, and Saatchi & Saatchi.
View source version on businesswire.com: https://www.businesswire.com/news/home/20190311005112/en/
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