Industry News

TMCNet:  OrchestraCMS Chosen by a Top International Convenience Store Chain to Power its Quality Control Enterprise Web Application

[April 11, 2019]

OrchestraCMS Chosen by a Top International Convenience Store Chain to Power its Quality Control Enterprise Web Application

BURLINGTON, Mass., April 11, 2019 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (NASDAQ: BLIN), a provider of a broad, cloud-based Digital Experience Platform consisting of Web Content Management, eCommerce, Marketing Automation and Web Portals, announced today that OrchestraCMS was chosen to develop and power an internal web application for managing one of the top five largest convenience store chains.

This quality control web application will be built 100% natively on Salesforce using OrchestraCMS content management and used by the chain’s operations team when visiting individual locations. Those performing quality control checks will have the ability to plan and prioritize their visit as well as receive on-site tasks assigned to them by management. The combined license and services are valued at over $300,000 and the engagement is an extension of the global chain’s previous project with OrchestraCMS, which provided store operators a complete end-to-end operations portal for managing their business.

The previously-developed portal is complete with targeted personalization for products, events, and promotions, handles store orders and includes a mobile-readydesign, improved merchandising feedback and other mission-critical features. The operations portal application has saved the retail chain an estimated $1.5 million in annual costs to the organization.


"OrchestraCMS allows our customers to create a hub of engagement for their internal teams and processes," says Doug Girvin, EVP of Strategy for Bridgeline. "The native integration with Salesforce, allows the customer’s application to easily access all of their business data, processes and applications and combining it with relevant content in such a way that will streamline and simplify their quality control operating procedures.”

"The Bridgeline Unbound platform aggregates best-in-class marketing and eCommerce technology to enable multi-unit businesses to provide an optimal customer experience at a local level," says Ari Kahn, CEO for Bridgeline. "We are excited to expand upon the original operational portal to provide the customer with the ability to manage the quality control of their internal business operations directly from the OrchestraCMS platform.”

About Bridgeline Digital

Bridgeline Digital, The Digital Engagement Company™, helps customers maximize the performance of their full digital experience - from websites and intranets to online stores and campaigns. Bridgeline's Unbound platform deeply integrates Web Content Management, eCommerce, Marketing Automation, Site Search, Authenticated Portals, Social Media Management, Translation and Web Analytics to help organizations deliver digital experiences that attract, engage, nurture and convert their customers across all channels and streamline business operations. Headquartered in Burlington, Mass., Bridgeline has thousands of quality customers that range from small- and medium-sized organizations to Fortune 1000 companies. To learn more, please visit www.bridgeline.com or call (800) 603-9936.

Contact:
Carl Prizzi
Bridgeline Digital, Inc
EVP Products & Solutions
press@bridgeline.com

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