Industry News

TMCNet:  Steve Madden introduces Canadian pay-later option with PayBright

[May 03, 2019]

Steve Madden introduces Canadian pay-later option with PayBright

  • Steve Madden expands installment payment options to Canada through partnership with PayBright
  • Follows highly successful pay-later launches in other markets

TORONTO, May 3, 2019 /CNW/ - Steve Madden, a leading designer and marketer of fashion footwear and accessories, today announced a partnership with PayBright to offer an interest-free installment payment option for Canadian e-commerce shoppers. Toronto-based PayBright is Canada's leading provider of installment payment solutions for e-commerce purchases.

Steve Madden introduces Canadian pay-later option with PayBright (CNW Group/PayBright)

"We are excited to be launching an installment payment solution for Canada through PayBright," said Jeff Silverman, President - Global E-Commerce at Steve Madden. "We have seen strong results and positive customer feedback from offering pay-later payment options in other markets, and we're delighted to now have this available for Canadians." PayBright's bi-weekly interest-free installment payment option is now available for shoppers visiting Steve Madden's Canadian e-commerce store.

PayBright has partnered with over 4,300 domestic and international merchants, allowing them to offer installment payment plans to their Canadian consumers in a quick and easy experience. E-commerce merchants that partner with PayBright are seeing growth in customer traffic, increases in checkout conversion of 10-25%, and average order values that ar as much as 100% higher than other orders. Overall, offering installment payments drives significantly higher revenue per visitor.


"We're delighted to offer a quick and easy installment payment option for Steve Madden's Canadian customers and to enhance the ecommerce checkout experience," said Wayne Pommen, President & CEO of PayBright. "This partnership also allows us to bring a leading international fashion and apparel retailer to our fast-growing base of PayBright accountholders."

PayBright was the first installment payment solution for e-commerce sales in Canada, and is partnered with leading merchants including Wayfair, Casper, Endy, Peloton, and now Steve Madden. PayBright also offers installment payments in-store, providing a unified omnichannel experience.

PayBright provides consumers with virtual credit accounts they can use to make purchases at participating merchants. Each purchase is paid for with a straightforward, easy-to-understand installment payment plan. Unlike other installment payment options, PayBright does not require consumers to sign up for a credit card and does not charge hidden fees or punitive interest rates.

About PayBright:

PayBright is a Canadian payments platform focused on instant point-of-sale installment payment plans for e-commerce and in-store purchases. PayBright was the first company to launch installment payments for e-commerce purchases in Canada. Headquartered in Toronto, PayBright is partnered with over 4,300 retailers across all 10 provinces of Canada. Using PayBright's platform, retailers can have their customers instantly approved for easy installment payment plans. PayBright has granted over $700 million in consumer credit since inception and is funded by leading Canadian investors and financial institutions. For more information visit www.paybright.com.

About Steve Madden:

Steve Madden designs, sources and markets fashion-forward footwear and accessories for women, men and children.  Steve Madden also designs and sources products under private label brand names for various retailers.  Steve Madden's wholesale distribution includes department stores, specialty stores, luxury retailers, national chains and mass merchants. Steve Madden also operates 229 retail stores (including Steve Madden's seven Internet stores). Steve Madden licenses certain of its brands to third parties for the marketing and sale of certain products, including ready-to-wear, outerwear, eyewear, hosiery, jewelry, fragrance, luggage and bedding and bath products. For local store information and the latest Steve Madden booties, pumps, men's and women's boots, fashion sneakers, dress shoes, sandals and more, visit www.stevemadden.ca.

SOURCE PayBright


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