Industry News

TMCNet:  Soulmates.AI's new Social ROI Reporter Measures the Real Value of Social Media Marketing

[May 14, 2019]

Soulmates.AI's new Social ROI Reporter Measures the Real Value of Social Media Marketing

PASADENA, Calif., May 14, 2019 /PRNewswire/ -- Soulmates.AI, an AI-driven martech startup focused on making marketing work for everyone, has launched Social ROI Reporter (SRR), a tool that helps brands and agencies measure the dollar value of social media and influencer marketing campaigns.

Social ROI Reporter helps you track your marketing performance on Facebook, Instagram, Twitter and YouTube against the cost of paid content promotion.

Competitive solutions only measure social reach and tally the cost of some interactions against systems blind to seasonal, historical and industry variations. Last year, a study on Nike's Colin Kaepernick campaign suggested the brand earned $43M in 'media exposure.' Yet, no methodology showed how the firm arrived at that total. SRR measured that campaign at $8.16M, showing that estimate was inflated by 427%.

"Social media marketing is a great way to engage modern audiences, but how can CMOs trust inflated, arbitrary numbers?" asks Eric Burgess, Senior Vice President of Product and Marketing for Soulmates.AI. "We built our research and technology from the ground up to report on social media content, not by bending metrics from diffrent media. SRR is the smart metrics tool for today's leading marketers, agencies and brands, backed by the most trusted values in the industry."


SRR uses the industry-leading a.network Earned Media Value Index (a.EMVI) to evaluate social interactions and endorsements based on years of first- and third-party research, monitoring paid auction pricing, and decades of media buying and analytics expertise from the a.network team. The latest report, with values from Q1 2019, is now available to download at: https://soulmates.ai/aemvi

SRR tracks a brand's Facebook, Instagram, YouTube and Twitter public profiles and allows for side-by-side comparison with competitor performance. SRR's algorithmic tools also identify posts that include paid promotion so they can be marked appropriately. All SRR data can be easily exported to use in other reporting tools.

Marketers can sign up now for a free trial and start reporting in minutes. For more information, visit: http://soulmates.ai

About Soulmates.AI and the Earned Media Value Index
a.network's Earned Media Value Index (a.EMVI) is the industry leader for judging the dollar value of social media and influencer marketing campaigns. The a.EMVI measures social media efforts by pairing audience segments, time-of-day interactions and product verticals against platform-distinct predictive modeling to deliver real-world transparency. With a.EMVI, marketers can finally validate the results of their earned media efforts.

Reference: http://fortune.com/2018/09/04/colin-kaepernick-nike-ad-media-buzz

Contact:
Laura Borncamp
pr@soulmates.ai
1-626-578-5376

 

Cision View original content to download multimedia:http://www.prnewswire.com/news-releases/soulmatesais-new-social-roi-reporter-measures-the-real-value-of-social-media-marketing-300839355.html

SOURCE Soulmates.AI


[ Back To Shaping Influence's Homepage ]








INDUSTRIES


The JMRConnect team brings decades of experience garnered from multinational corporations, the public sector, NGOs and industry associations, and as such is able to provide clients with the expertise and strategy necessary for an impact campaign.


FEATURED CASE STUDY


Not only did JMRConnect significantly increase website traffic, organic visibility and optimize their SEO, but lead gen saw a drastic surge overall.


FEATURED INFOGRAPHIC


500% Increase in tracked top 3 keyword ranks (2 to 12)


Featured Influencer


For 30 years, Yorktel has gone the distance taking the complexities out of video and unified communications & collaboration (UC&C). As a video managed services and cloud provider, we bring your enterprise video communications to a new level, for today and tomorrow's technology. Yorktel - making complicated simple.