Industry News

TMCNet:  Young Living Partners with Kount to Protect and Grow Digital Commerce across International Markets

[June 11, 2019]

Young Living Partners with Kount to Protect and Grow Digital Commerce across International Markets

Young Living Essential Oils and Kount have announced today that their partnership has significantly reduced chargeback rates, protecting the company's digital innovation, and accelerating their expansion into international markets.

Young Living's mission is to bring pure essential oils into every home in the world, as they continue to lead the essential oils movement. Through their expansive, proprietary Seed to Seal® quality commitment, which encompasses standards for sourcing, science, and compliance-Young Living works to provide the purest, most authentic products for every family and lifestyle.

In order to address unsustainable financial losses from credit card fraud, the company selected Kount to help reduce their chargeback rates. Kount's combination of advanced machine learning, flexible rules engine, and self-service analytics provides payments fraud prevention, while maintaining a frictionless experience for authentic customers.

"We chose Kount for the flexibility and simplicity of its integration, and because it gives us insight into our customers," says Lee Bowen, Young Living CFO. Kount's software provides Young Living with immediate data insights which help the company adapt to new conditions as the fraud landscape evolves. "We view Kount as an extension of our fraud team," Bowen adds.

"The Young Living team has creatively used Kount's technology and data to custom fit their needs, and the company's impressive success in both diminishing fraud and innovating with Kount are a testament to the outcomes of partnering together," said Brad Wiskirchen, CEO of Kount.


Young Living is hyper-focused on their new strategic 5x5 plan, which includes expanding into five new markets each year for the next five years. With such an ambitious goal, Young Living has partnered with Kount to protect their eCommerce platform as they continue to grow their business rapidly on a global scale.

About Kount: Kount's award-winning digital fraud prevention solutions are used by 6,500 brands globally, helping them to reach their digital innovation goals. Kount's patented technology combines device fingerprinting, supervised and unsupervised machine learning, a robust policy and rules engine, self-service analytics, and a web-based case-management and investigation system. Kount's solutions stop fraud and increase revenue for digital businesses, acquiring banks, and payment service providers. www.Kount.com

About Young Living Essential Oils

Young Living Essential Oils, LC, based in Lehi, Utah, is the world leader in essential oils, offering the highest quality oil-infused products available. Young Living takes its industry leadership seriously, setting the standard with its proprietary Seed to Seal® quality commitment, which involves three critical pillars: Sourcing, Science, and Standards. These guiding principles help Young Living protect the planet and provide pure, authentic products that its members can feel confident about using and sharing with friends and family. Young Living's products-which all come from corporate-owned farms, partner farms, and Seed to Seal-certified suppliers-not only support a healthy lifestyle but also provide opportunities for over 5 million global members to find a sense of purpose and whole-life wellness by aligning their work with their values and passions. For more information, visit YoungLiving.com, follow @youngliving on Twitter (News - Alert), or like us on Facebook.


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