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TMCNet:  Malaysia Online Advertising Market is Expected to Grow to USD 800 Million by 2023: Ken Research Analysis

[August 07, 2019]

Malaysia Online Advertising Market is Expected to Grow to USD 800 Million by 2023: Ken Research Analysis

-  Percentage share of social media advertising in online advertising market is expected to positively incline registering a CAGR of close to 21% with growth in the number of social media users during 2019-2023. This would be facilitated by a proportionate rise in number of social media ads in the country by the end of 2023. This would accounts for almost 33 million social media users in the country in the same year.

- In terms of number of smart phone users, the contribution is anticipated to incline positively registering a CAGR of close to 28% during the forecast period. This is owing to the fast pace expansion using diversified advertising models and increased online advertising by mobile.

- The share of digital is expected to increase in the overall advertising market due to the increasing number of internet users along with increased social media penetration with an annual growth anticipated at close to 20% by the end of 2023.

GURUGRAM, India, Aug. 7, 2019 /PRNewswire/ -- Malaysia Online Advertising market growth will be facilitated by increasing number of internet users and expanding presence of international ad agency brands, robust digital infrastructure, arrival of new online advertising agencies and increasing smart phone penetration. The expenditure on online advertising by the companies is expected to increase due to the improvement in business environment and growing market for start-ups. The E-commerce market in Malaysia is expected to grow thus giving the companies another platform to reach out to their target customers. The instrumental role of government in improving the internet infrastructure and promoting mobile payments in the economy also will play a defining role in the future growth of this market in Malaysia.

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In 2018, it has been analyzed that social media advertising has been the most popular one amongst sectors while the banner advertising has not been opted much. Industries are usually willing to spend close to USD 142 million on search advertising and USD 64 million on search advertising. Mobile is the most preferred medium for online advertising due to the large size of the ads and tendency of Malaysians to spend more time on Smart phones as compared to Desktops throughout the year. FMCG and E-commerce sector is spending huge amount on online advertising due to the presence of large number of players and little product differentiation. Omnicom, Dentsu Aegis, Publicis, IPG Mediabrands, Group M have been the most popular online advertising agencies while Google, Facebook, Instagram, YouTube have been popular choices in the online platforms.

The concept of Integrating AI into digital advertisement could revolutionize the industry. With close monitoring of customer behaviors especially monitoring their online presence would help advertisers target specific customers more efficiently than at present. With integration of AI advertisers can build a more scalable, customer-centric and effective model for advertising.

Analysts at Ken Research in their latest publication "Malaysia Online Advertising Market Outlook to 2023 - By Medium (Desktop and Mobile), by Type (Search Advertising, Social Media Advertising, Banner Advertising, Video Advertising and Online classifieds and others), by Sectors (FMCG, Entertainment & Media, BFSI, Retail, Healthcare, Automotive and others) and by Model (Cost per click, Cost per mile and Cost per action)" believe that the market is expected to register positive CAGR of 20% in terms of online advertising spent during the forecasted period 2018-2023E.

Key Segments Covered in Malaysia Online Advertising Market

By Online Advertising Medium (On the basis of Online Advertisement Spending)

  • Desktop
  • Mobile

By Types of Online Advertising (On the basis of Online Advertisement Spending)

  • Search Advertising
  • Social Media Advertising
  • Banner Advertising
  • Video Advertising
  • Online Classified & Others

By Different Sector/Industries (On the basis of Online Advertisement Spending)

  • Retail/E-Commerce
  • Travel
  • FMCG
  • Healthcare (Includes Pharmaceuticals)
  • Automotive
  • BFSI
  • Others


By Pricing Models (On the basis of Online Advertisement Spending)

  • Cost per Click (CPC)
  • Cost per Mile (CPM)
  • Cost per Action (CPA)

Time Period Captured in the Report:

  • Historical Period: 2013-2018
  • Forecast Period: 2019-2023

Key Target Audience

  • Advertising Agencies
  • Social Networking Platforms
  • End User Industries Investing in Online Advertising
  • Investors

Advertising Agencies Covered:

  • Group M
  • Publicis Groupe
  • IPG media brands
  • Dentsu Aegis
  • Omnicom

Advertising Platforms Covered:

  • Google
  • Facebook
  • Instagram
  • YouTube

Key Target Audience

  • Advertising Agencies
  • Social Networking Platforms
  • End User Industries Investing in Online Advertising
  • Investors

Companies Covered:

  • Dentsu
  • Omnicom
  • IPG Mediabrands
  • Publicis
  • Group M

Platforms Covered:

  • Google
  • Facebook
  • Instagram
  • YouTube   

For more information on the market research report please refer to the link below:

https://www.kenresearch.com/media-and-entertainment/advertising/malaysia-online-advertising-market-outlook/231940-94.html

Other Related Reports:

Singapore Online Advertising Market Outlook To 2023 - By Type (Search Ads, Social Media Ads, Video Ads, Banner Ads, Online Classifieds And Others), By Type Medium (Desktop, Mobile), By Sectors (FMCG, Entertainment & Media, BFSI, Automotive, Retail, Healthcare And Others) And By Models (Cost Per Click, Cost Per Mile And Cost Per Action)

The report covers online advertising spent along with market segmentation by medium of advertising (desktop and mobile), by type of advertising (search advertising, social advertising, video advertising, banner advertising, online classifieds and others), by sectors (FMCG, entertainment & media, banking, automotive, retail, healthcare and others), by models (cost per mile, cost per click and cost per action).

The report also covers growth drivers and trends; issues and challenges; customer pain points and decision making parameters and competitive landscape of players in the market with special focus on Carbon Interactive, Happy Marketer, First Page Pte ltd, Hashmeta Pte ltd, Media One, Clickr Media, One9ninety Pte Ltd, Construct Digital, Disruptive Digital and others.

The report also explores the digital customer profile in Singapore, future outlook & projections along with analyst recommendation highlighting the major opportunities & cautions to the reader

Vietnam Online Advertising Market Outlook To 2023 - By Medium (Desktop And Mobile), By Type (Banner, Video, Search, Social Media And Online Classifieds & Others Digital Advertising), By Sectors/Industries (FMCG, Healthcare, Entertainment & Media, Retail & E-Commerce, Automotive, BFSI And Others)

The report provides information on overview of the online advertising market in Vietnam, Vietnam online advertising spending overview from 2013 to 2023 , Vietnam online advertising market segmentation By Medium (Desktop and Mobile), By Types of Advertising (Banner, Video, Search, Social Media and Online Classifieds & Others), By Sectors/Industries (FMCG, Healthcare, Entertainment & Media, Retail & E-Commerce, Automotive, BFSI and Others) and by Pricing Models (Cost per Mile (CPM), Cost per Click (CPC) & Cost per Action (CPA). The report also covers competition landscape, trends and developments, issues and challenges, value chain analysis and government regulations pertaining to the online advertising market in Vietnam. The report concludes with future outlook and certain recommendations highlighting the success factors for entering and expanding in the market.

This report will particularly help the readers to identify the ongoing trends in the industry and anticipated growth in future depending upon changing industry dynamics in upcoming years. The report is useful for Ad networking companies, Advertising companies, industry associations, government and regulatory authority and publishers of ads.

Indonesia Online Advertising Market Outlook to 2021- Significant Rise in Internet, Mobile and Social Media User Penetration to Drive Growth

The report provides a comprehensive analysis of digital advertising market in Indonesia. The report covers market size, segmentation on the basis of medium, type, sectors and pricing model of online advertising. The report also covers market in different aspects such as developing trends in the market, market share of major advertising platform and company profiles for major online advertising agencies and publishers in Indonesia online advertising market. The report provides detailed overview on future outlook & projections with analyst recommendations for the industry.

Indonesia online advertising market has witnessed a phenomenal growth owing to a remarkable increase in the number of internet users over the years along with increasing mobile and social media users. Rising trend in the e-commerce market, smartphone and tablet penetration, increase in the number of social media users and the new product launches by the publishers have augmented the growth of online advertising market in Indonesia over the past five years.

Oman Online Advertising Market Outlook To 2023 - By Medium (Desktop And Mobile), By Type (Search Advertising, Social Media Advertising, Banner Advertising, Video Advertising, Online Classifieds), By Sectors (Hospitality & Tourism, FMCG, BFSI, Telecommunications, Healthcare, Automotive, Retail And Others) And By Model (Cost Per Mile, Cost Per Click And Cost Per Action)

The report covers online advertising spent along with market segmentation by medium of advertising (desktop and mobile), by type of advertising (search advertising, social advertising, video advertising, banner advertising, online classifieds and others), by sectors (Hospitality & Tourism, FMCG, BFSI, Telecommunications, Healthcare, Automotive, Retail and others), by models (cost per mile, cost per click and cost per action).

The report also covers growth drivers and trends; issues and challenges; customer pain points and decision making parameters and competitive landscape of players in the market with special focus on Al Nahda Advertising Co LLC, Arab House Bullseye Marketing LLC, Creative Communications Advertising and Marketing LLC, Fortune Promoseven Advertising, Havas Worldwide Muscat, Oman Advertising Agency LLC, Pargon, Talks International LLC, UMS Advertising and others. The report also explores the digital customer profile in Oman, future outlook & projections along with analyst recommendation highlighting the major opportunities & cautions to the reader.

Key Topics Covered in the Report

  • Executive Summary
  • Research Methodology
  • Malaysia Online Advertising Market
  • Malaysia Online Advertising Market Segmentation
  • SWOT Analysis of Malaysia Online Advertising Market
  • Trends and Development in Malaysia Online Advertising Market
  • Issues and Challenges in Malaysia Online Advertising
  • Regulatory Scenario of Malaysia Online Advertising Market
  • Competitive Scenario in Malaysia Online Advertising Market
  • Company Profiles of Malaysia Online Advertising Market
  • Malaysia Online Advertising Market Future Outlook and Projections, 2018-2023E
  • Analyst Recommendation in Malaysia Online Advertising Market

Contact Us:
Ankur Gupta
Head Marketing
Ken Research Private Limited
Ankur@kenresearch.com
+91-9015378249

LOGO: https://mma.prnewswire.com/media/661352/Ken_Research_Logo.jpg

 


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