Internet Marketing Association Gives Matthew McCrossen SEO Award
Compared to traditional marketing, Internet marketing is more complex because of the ever changing landscape of digital technology. Whether it is the new algorithms from Google or the latest social media craze, Internet marketers must take all this into consideration, as well as what is taking place in the physical world, and combine them with a comprehensive marketing campaign for their clients. For his efforts in organic SEO (search engine optimization), Matthew McCrossen, President of McCrossen Consulting LLC in San Antonio, was recognized with the Internet Marketing Association's top SEO IMPACT Award at the recent IMPACT16 held in Las Vegas.
The Internet Marketing Association's annual awards recognize professionals in sales, marketing, business ownership, programming, creative development as well as outstanding projects and campaigns. This year the event handed out awards in several categories, including special individual and company recognition, along with project and campaign recognition.
“The IMPACT Awards exemplify best-in-class creativity, expertise and results achieved by the top practitioners of Internet marketing across every business segment as well as non-profits, government and education. IMA is a unique resource for top professionals. Our fundamental goal is to build the leadership that will continue to drive this dynamic industry,” said IMA Chairman Sinan Kanatsiz.
In order to be considered for this award, McCrossen shared some propriety processes and confidential explanation of how he proposes, designs, implements and manages SEO projects with a summary of organic rank and local search map pack results.
McCrossen's firms provide comprehensive Internet marketing consulting and services, with Certified Internet Marketer (CIM), AdWords Certified, and Bing Ads Accredited Professional staff to deliver data driven campaigns that are regularly updated.
The company delivers hands-on collaboration with clients on marketing, business processes and anything that might impact the brand. It also amends contracts to accommodate the changes that take place with search engine parameters and consumer trends.
“I am truly honored to receive this prestigious award so early in my marketing career for helping clients compete and grow in the marketplace. Thank you to my clients for trusting in McCrossen Consulting to help their companies grow,” said McCrossen.
Internet marketers have to be aware of every new trend and development taking place in the digital world. For McCrossen and his colleagues, it means using Pokémon Go, AdWords, keyword placement and something new that will come in the pipeline effectively at all times.
Edited by Alicia Young