Influence.co Launches Browser Extension to Find Influencers
: Influencer.co is already one of the leading platforms bringing brands and market influencers together to form strategic partnerships. Yesterday, however, the marketing company made it even easier for brands and marketers to find each other, with the launch of Influencer ENGAGE, a browser extension for Google Chrome.
The extension allows marketers to be made aware of market influencers on the Internet, even when they are not actively looking for them. When using Google Chrome, the Influencer ENGAGE extension will alert users whenever the content they are viewing is linked to a Twitter or Instagram account. The extension will allow marketers to identify all social media handles that are linked to a site, and also can see all other associated social media accounts. This allows marketers to always be aware of potential market influencers on sites they are viewing.
In addition, the ENGAGE extension makes it easy for marketers to get in touch with influencers they believe may be helpful. With one click, marketers can add influencer information to the extension’s built in favorites tab. Doing so will allow marketers to access their contact information, as well as their online resumes as well as a list of brands they have worked with in the past. This is all furnished by influencer.co’s online database of market influencers.
Finally, the extension comes with a built in Engagement Score from influencer.co, which essentially shows marketers how successful a given influencer has been in previous campaigns. This should save a lot of time when marketers are weighing the costs and benefits of hiring one of several influencers. All in all, this new development from influencer.co should serve only to make it easier for marketers to find influencers that have a significant effect on their audience and are in line with the values and demographics of their brand. The fact that so many resources are currently being dedicated to uniting brands and market influencers should indicate how important market influencers are to the new business landscape.
Edited by Maurice Nagle