The #KCASquad of Influencers Hits 2017 Kids' Choice Awards
The Nickelodeon Kids’ Choice Awards (KCAs) has been on for decades, with the first show airing in 1986 as “The Big Ballot.” In 1988, the first official Kids’ Choice Awards event was held, and thus began the beginning of a beautiful journey full of sliming celebrities and voting for favorite TV shows. As a ‘90s kid, I would count down the days until I’d get to see some hilarious slime hijinx, and that promise of mayhem was all that was needed to keep me glued to the television. Now that it’s 2017 and times have changed, more is needed to keep kids entertained. That’s where influencers are coming into play.
This year, Nickelodeon International is upping its social presence around the event be creating the “KCA Social Squad.” The #KCASquad is made up from seven social influencers from around the world, including Gabriel Conte (U.S.), Jess Conte (Australia), Mario Bautista(Mexico), Alex Mapeli (Brazil) and Saffron Barker (U.K.). The last two influencers are actually nominated for awards at the KCA: Dagi Bee, is nominated for Favorite German Video Blogger nominee, and Benjamin Lasnier, up for Favorite Danish Music Artist nominee. When combined, the KCA Social Squad reaches more than 45 million people, which is pretty impressive.
The KCAs, hosted by WWE’s John Cena, are to be held on March 11, and the KCA Social Squad will begin campaigning on March 9. Throughout that span, according to The Drum, the KCA Social Squad will be providing an inside look at some pre-KCA events, including the Nickelodeon International Slime Soiree, orange carpet activities, and behind-the-scenes happenings.
In the time leading up to the event, kids will be busy voting for their favorites in 28 different categories through Nickelodeon’s many digital platforms. And, in the spirit of the KCAs, one influencer will be receiving a sliming session of their own. Kids have until March 9 to vote on which influencer they’d like to have slimed during KCA week in Los Angeles. Whoever gets chosen can consider themselves kids’ favorite influencer—which is quite the title to obtain.
As the KCAs demonstrate, marketing doesn’t always have to be a serious matter. Social influencers can be used in a variety of ways, whether they’re promoting a fashion line on Instagram or getting a slimey surprise at the KCAs. No matter the scenario, a little creativity and fun can go a long way toward driving the success of your product or event.
Edited by Stefania Viscusi