Industry News

TMCNet: Max Powers To Join Industry Leading Influencer Marketing Platform CreatorIQ As Chief Customer Officer

[July 28, 2021]

Max Powers To Join Industry Leading Influencer Marketing Platform CreatorIQ As Chief Customer Officer

CreatorIQ, the influencer marketing platform powering efforts for brands like AB Inbev, Disney (News - Alert), and Unilever, today announced that industry veteran Max Powers will join the team as Chief Customer Officer. In her role, Max will lead the onboarding, support and success of CreatorIQ's customer base as the company continues to undergo massive, global growth.

"I'm thrilled to have Max join our executive team," said Igor Vaks, CreatorIQ Founder and CEO. "Max's leadership skills, insights and a relentless focus on Customers will help take CreatorIQ to the next level."

With 20+ years of experience, Max Powers will continue building out the Customer Experience organization as CreatorIQ onboards and expands its portfolio of brand and agency clients around the globe. Most recently, Max served as the SVP, Business Operations at TeleSign, a $100M digital identity copany, where she was responsible for building and scaling the customer experience organization and end to end post sales customer journey. Prior to that, Max was General Manager at Vantage Media, an ad technology company, where she ran the Education division of the business, as well as building the company-wide Customer Success organization.


"CreatorIQ is now a critical component in powering influencer marketing efforts for a large portion of the Fortune 500 brands and agency holding companies," said Powers. "As we continue to grow, I look forward to continuing to identify ways to drive value for clients adopting our enterprise platform, creating the best customer experience in the industry."

CreatorIQ's enterprise software was recently named the #1 in-house influencer marketing platform by Forrester (News - Alert), with the highest possible scores in Influencer Data Access, Data Management, and Data Science Capabilities. The company has offices in 12 locations around the world, with investors like Unilever Ventures, TVC Capital, and Kayne Partners Fund.

About CreatorIQ

CreatorIQ is the most trusted software to unify and power advanced influencer marketing for the world's most innovative enterprises. Its Intelligence Cloud facilitates data science-enabled creator discovery, streamlines workflow, ensures brand safety, and drives meaningful measurement. AB Inbev, Airbnb, Calvin Klein, CVS, Disney, H&M, Sephora, and Unilever are just some of the brands that utilize CreatorIQ's platform to drive real business results across their influencer marketing ecosystems.

Founded in 2014, CreatorIQ is headquartered in Los Angeles with offices in San Francisco, Denver, Austin, Detroit, Chicago, Toronto, Miami, New York City, London, Auckland and Kharkiv (UA). For more information, visit CreatorIQ.com.


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