[October 20, 2016] |
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Loyalty Program Success Guides Excentus' Expansion into Loyalty Services for the Convenience Retail Industry
Excentus Corporation, the U.S. company that owns and operates the highly
successful Fuel Rewards® loyalty program, is expanding its
services to meet the needs of the rapidly growing Convenience Store
(c-store) sector. Guided by the success of its national loyalty program,
Excentus is now bringing its deep loyalty program expertise to the
nation's convenience store operators.
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Excentus Marketing Suite (Graphic: Business Wire)
Excentus is the only loyalty solution provider in the U.S. focused on
convenience retail that administers loyalty programs for other retailers
while managing its own successful loyalty program. With access to the
Excentus platform, the nation's 155,000 convenience stores will be able
to modernize, deploy and manage custom-built, fully branded loyalty
programs that deliver a variety of offers and rewards in a highly
competitive, increasingly mobile-first environment.
Successful loyalty program development from a successful loyalty
program operator
"Unlike traditional loyalty platform providers that offer only
technology solutions or loyalty program design, we have created a model
for loyalty program success by building and implementing it ourselves,"
said Brandon Logsdon, President and CEO of Excentus.
Since 2012 the nationwide Fuel Rewards® loyalty program has
saved millions of members more than $800 million on fuel from rewards
they earned through purchases at 500,000 coast-to-coast locations
"We have firsthand experience with all aspects of loyalty program
development, management and execution, which is supplemented by a full
suite of solutions and retail interfaces to manage content, rewards
processing, marketing communications, promotional content, reporting and
customer relationship management. We look forward to offering our
knowledge and experience to convenience store operators to help them
engage more customers and succeed in this space as well," added Logsdon.
Positioning C-Stores for loyalty and growth
Robust loyalty programs are an important component for boosting
convenience store sales, which currently total $575 billion and are
expected to rise 5% in 2016, according to the Association for
Convenience and Fuel Retailing (NACS). With the Excentus platform,
c-store operators will be able to launch their own loyalty programs,
offer a variety of rewards, and propel themselves into mobile marketing,
as well as:
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Deploy custom-built, fully branded loyalty programs that support
discounts, coupons, bonus rewards and Fuel Rewards® program
integration
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Launch iOS and Android (News - Alert) apps, with minimal technology or hardware
investments
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Simplify existing programs by leveraging a single, integrated platform
that manages all loyalty program content and activities: offers,
rewards management, promotions, CRM, marketing, segmentation, data and
reporting
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Gain access to more customers through mobile, targeted and
geo-location marketing initiatives
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Leverage data and consumer analytics to measure loyalty program
success and fine-tune offers to improve engagement, activity and
return on investment
Reinforcing its ability to serve the c-store market, Excentus announced
a joint solution with Verifone (NYSE:PAY) earlier this week to support
electronic punch-card loyalty programs within the Verifone Commander
Site Controller. The goal is to provide an affordable loyalty
application for the entire retail gasoline and convenience store
industry, with the opportunity to expand their existing punch-card
loyalty programs into more robust loyalty solutions.
For more information about Excentus' new loyalty program solutions for
the convenience store sector, please contact Vanessa Horwell at
ThinkInk, [email protected],
or 305-749-5342 ext. 232. For more information, visit www.excentus.com.
About Excentus Corporation
At Excentus, we create programs that help lower the cost of everyday
life. Excentus' proprietary software engine helps numerous loyalty and
marketing programs drive down the cost of everyday commodities like
gasoline. In fact, since 2012, Excentus has helped consumers and small
businesses across America save over $800 million at the pump. Creating
real savings that positively affect the everyday lives of real people -
that's what Excentus is all about. Founded in 1996 in Dallas, TX,
Excentus is a privately held company with approximately 200 employees.
Information: www.excentus.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20161020005382/en/
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