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TMCNet:  Loyalty Program Success Guides Excentus' Expansion into Loyalty Services for the Convenience Retail Industry

[October 20, 2016]

Loyalty Program Success Guides Excentus' Expansion into Loyalty Services for the Convenience Retail Industry

Excentus Corporation, the U.S. company that owns and operates the highly successful Fuel Rewards® loyalty program, is expanding its services to meet the needs of the rapidly growing Convenience Store (c-store) sector. Guided by the success of its national loyalty program, Excentus is now bringing its deep loyalty program expertise to the nation's convenience store operators.

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Excentus Marketing Suite (Graphic: Business Wire)

Excentus Marketing Suite (Graphic: Business Wire)

Excentus is the only loyalty solution provider in the U.S. focused on convenience retail that administers loyalty programs for other retailers while managing its own successful loyalty program. With access to the Excentus platform, the nation's 155,000 convenience stores will be able to modernize, deploy and manage custom-built, fully branded loyalty programs that deliver a variety of offers and rewards in a highly competitive, increasingly mobile-first environment.

Successful loyalty program development from a successful loyalty program operator

"Unlike traditional loyalty platform providers that offer only technology solutions or loyalty program design, we have created a model for loyalty program success by building and implementing it ourselves," said Brandon Logsdon, President and CEO of Excentus.

Since 2012 the nationwide Fuel Rewards® loyalty program has saved millions of members more than $800 million on fuel from rewards they earned through purchases at 500,000 coast-to-coast locations

"We have firsthand experience with all aspects of loyalty program development, management and execution, which is supplemented by a full suite of solutions and retail interfaces to manage content, rewards processing, marketing communications, promotional content, reporting and customer relationship management. We look forward to offering our knowledge and experience to convenience store operators to help them engage more customers and succeed in this space as well," added Logsdon.

Positioning C-Stores for loyalty and growth

Robust loyalty programs are an important component for boosting convenience store sales, which currently total $575 billion and are expected to rise 5% in 2016, according to the Association for Convenience and Fuel Retailing (NACS). With the Excentus platform, c-store operators will be able to launch their own loyalty programs, offer a variety of rewards, and propel themselves into mobile marketing, as well as:

  • Deploy custom-built, fully branded loyalty programs that support discounts, coupons, bonus rewards and Fuel Rewards® program integration
  • Launch iOS and Android (News - Alert) apps, with minimal technology or hardware investments
  • Simplify existing programs by leveraging a single, integrated platform that manages all loyalty program content and activities: offers, rewards management, promotions, CRM, marketing, segmentation, data and reporting
  • Gain access to more customers through mobile, targeted and geo-location marketing initiatives
  • Leverage data and consumer analytics to measure loyalty program success and fine-tune offers to improve engagement, activity and return on investment

Reinforcing its ability to serve the c-store market, Excentus announced a joint solution with Verifone (NYSE:PAY) earlier this week to support electronic punch-card loyalty programs within the Verifone Commander Site Controller. The goal is to provide an affordable loyalty application for the entire retail gasoline and convenience store industry, with the opportunity to expand their existing punch-card loyalty programs into more robust loyalty solutions.

For more information about Excentus' new loyalty program solutions for the convenience store sector, please contact Vanessa Horwell at ThinkInk,, or 305-749-5342 ext. 232. For more information, visit

About Excentus Corporation

At Excentus, we create programs that help lower the cost of everyday life. Excentus' proprietary software engine helps numerous loyalty and marketing programs drive down the cost of everyday commodities like gasoline. In fact, since 2012, Excentus has helped consumers and small businesses across America save over $800 million at the pump. Creating real savings that positively affect the everyday lives of real people - that's what Excentus is all about. Founded in 1996 in Dallas, TX, Excentus is a privately held company with approximately 200 employees. Information:

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