Internet Marketing Association Gives Matthew McCrossen SEO Award

By Frank Griffin

Compared to traditional marketing, Internet marketing is more complex because of the ever changing landscape of digital technology. Whether it is the new algorithms from Google or the latest social media craze, Internet marketers must take all this into consideration, as well as what is taking place… - 9/29/2016

How to Leverage the Inner Circle for Brand Influence

By Susan J. Campbell

Word-of-mouth and referrals are the best forms of marketing. You don't have to pay for it and those who come to you as a result are more likely to buy. The only challenge here is that it's harder to organically drive this kind of marketing. Sure, you can ask for referrals from your favorite customer… - 8/24/2016

Mezzetta Looks For an Influence Marketing Strategy, Taps Linqia For Support

By Steve Anderson

Since influence marketing is one of the last forms of marketing that its targets will actively seek out instead of actively avoid, it's becoming an increasingly popular marketing option. It's even gotten to the point where influence marketing can be effectively used on foodstuffs, and Mezzetta-the w… - 8/24/2016

Shopping Links Founder to Speak at Melbourne Spring Fashion Week

By Casey Houser

The founder of Shopping Links, an Australian startup that connects brands with influential bloggers, is expected to speak at the Melbourne Spring Fashion Week alongside a panel of other important figures in the fashion market. - 8/18/2016

Social Soup, Quantium Get Together to Gauge Influence

By Steve Anderson

The value of influencer marketing is on the rise as marketers realize this breed of marketing is about the only one that people will actively seek out and interact with, except maybe for particularly funny Super Bowl commercials. While influencer marketing does vary in impact from one user to anothe… - 8/18/2016

Grapevine Study Shows State of Young Influencer Marketing Industry

By Casey Houser

Influencer marketing - a marketing method in which brands create campaigns that focus on individuals or specific groups of like-minded consumers and in which they often use celebrities to send out the message - has grown in popularity in recent months. The marketing style has its own TMC channel tha… - 8/10/2016

FTC to Crack Down on Lack of Disclosure in Paid Social Media Influencing

By Tracey E. Schelmetic

In the world of social media, we know that certain people have more influence than others. Star Trek actor George Takei - barely still a household name a decade ago - has nearly 10 million followers on Facebook alone. Social media has created superstars of people who have even less claim to fame tha… - 8/9/2016

Customers Want Honesty from Influencer Marketing Campaigns

By Andrew Bindelglass

The idea of influencer marketing, using someone of some notoriety to endorse a product, is not a new one in the world of advertising. However, the factors that make these campaigns so effective in motivating consumers to take action have been changing. At one point in time, the allure of these campa… - 7/29/2016

Effective Shopper Marketing More Important Than Ever

By Alicia Young

Shopper marketing is more important than ever now that many people do most of their shopping online. While it was once used for driving short-term sales, it is now essential in motivating behavior, according to findings from the Association of National Advertisers and GfK. - 7/28/2016

The Evolution of Influencer Marketing

By Peter Scott

It used to be so simple. Find your market, hit the media that your audience consumed, and from that you reached your audience. But no more. - 2/19/2016

Lead Scoring Made Better Through Predictive Analytics

By Michelle Amodio

Lead generation is the discipline of proactively creating, nurturing and discovering interest among prospective buyers for the solutions you offer, but sometimes getting leads isn't something that needs to be a specific set of processes. - 1/21/2016