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| [February 10, 2017] |
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Introducing IZEA Pay
IZEA,
Inc. (NASDAQ: IZEA),
operator of IZEAx®, the premier online marketplace connecting brands and
publishers with influential content creators, has announced IZEA® Pay at
IZEAFest 2017. The new service enables IZEAx marketers to easily manage
payments to creators within a flexible framework, easing the burden of
traditional accounts payable hassles for agencies and media companies.
This Smart News Release features multimedia. View the full release here:
http://www.businesswire.com/news/home/20170210005029/en/
Introducing IZEA Pay (Photo: Business Wire)
IZEA Pay is an electronic payment system accessed within IZEAx. Creators
can request payments from marketers for expenses relating to projects or
to fulfill other financial obligations between the two parties. The
system provides record keeping and invoicing or the marketer,
simplifying the task of managing the hundreds or thousands of small
payments that can be associated with large scale influencer marketing or
custom content programs.
"It is inefficient and expensive for large brands and agencies to try to
manage the collection of creators as individual vendors," said Ted
Murphy, Chairman and CEO of IZEA. "The overhead costs and internal
bureaucracy associated with these processes often eclipses the
relatively small payment made to the creator. IZEA Pay solves this
common problem."
The IZEA Pay system is specifically designed to facilitate transactions
that fall outside of IZEA's influencer marketing or custom content
workflows. This includes creator projects that may require
reimbursements for items such as airline tickets or product purchases,
as well as complex custom executions that are arranged outside of any
platform, but still require payment to a creator.
IZEA Pay is available today for IZEAx licensees. To request a demo,
visit http://www.izea.com.
About IZEA
IZEA operates IZEAx, the premier technology platform that connects
marketers with influential content creators. IZEAx automates influencer
marketing and custom content development, allowing brands and agencies
to scale their marketing programs. IZEA creators range from leading
bloggers and social media personalities, to A-list celebrities and
professional journalists. Creators are compensated for developing and
distributing text, videos, photos and status updates through social
media. Marketers receive influential content and engaging, shareable
stories that drive awareness. For more information about IZEA, visit www.izea.com.
Safe Harbor Statement
This press release contains forward-looking statements within the
meaning of Section 21E of the Securities Exchange Act of 1934. These
forward-looking statements are based largely on IZEA's expectations and
are subject to a number of risks and uncertainties, certain of which are
beyond IZEA's control. Actual results could differ materially from these
forward-looking statements as a result of, among other factors,
competitive conditions in the content and social sponsorship segment in
which IZEA operates, failure to popularize one or more of the
marketplace platforms of IZEA and changing economic conditions that are
less favorable than expected. In light of these risks and uncertainties,
there can be no assurance that the forward-looking information contained
in this respect will in fact occur.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170210005029/en/
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