[February 10, 2017] |
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IZEA Debuts ScoreSuite 2.0 and DynamicTags
IZEA,
Inc. (NASDAQ: IZEA),
operator of IZEAx®, the premier technology platform that connects
marketers with influential content creators, has announced ScoreSuite™
2.0 and DynamicTags™ at IZEAFest 2017. The new data tools are part of a
comprehensive set of discovery features designed to assist marketers in
the identification and ranking of social media influencers.
This Smart News Release features multimedia. View the full release here:
http://www.businesswire.com/news/home/20170210005039/en/
IZEA Debuts ScoreSuite 2.0 and DynamicTags (Photo: Business Wire)
ScoreSuite is a trio of social-scoring algorithms powered by artificial
intelligence designed to analyze content shared through social media.
Version 2.0 adds support for Facebook, YouTube (News - Alert) and blogs in addition to
the existing data from Twitter and Instagram. Each ranking score is
based on a scale from 1-100, providing a weighted comparative index of
creators in the IZEAx ecosystem:
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Influence Rank&rg; (InRank) is the score for an individual,
and takes into account all of the social platforms he/she has attached
to IZEAx;
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Platform Rank™ narrows the lens, helping marketers look at performance
on each social media platform individually;
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Community Rank™ further refines that lens by categorizing and scoring
each piece of content published to that platform and assigning it to a
topical community.
IZEA has also refined the scoring algorithm by expanding the analysis to
include millions of content pieces. This content provides the basis for
the creation of DynamicTags, a new component of discovery of Creators
within the IZEAx platform.
DynamicTags uses natural language processing to extract relevant
keywords from within an influencer's body of content. Keyword scoring is
determined based on the type of word and frequency of use, measured
against that creator's content relative to a greater corpus of text.
This enables the extraction of brands such as "McDonalds", as well as
interest in broader topics such as "hamburgers" or "french fries."
DynamicTags are programmatically appended to creator profiles and are
searchable by marketers within IZEAx. They are updated on an ongoing
basis, with tags added and subtracted based on the current
conversational interests of each creator.
To request a demo of the Discovery features in IZEAx, visit http://www.IZEA.com.
About IZEA
IZEA operates IZEAx, the premier technology platform that connects
marketers with influential content creators. IZEAx automates influencer
marketing and custom content development, allowing brands and agencies
to scale their marketing programs. IZEA creators range from leading
bloggers and social media personalities, to A-list celebrities and
professional journalists. Creators are compensated for developing and
distributing text, videos, photos and status updates through social
media. Marketers receive influential content and engaging, shareable
stories that drive awareness. For more information about IZEA, visit www.izea.com.
Safe Harbor Statement
This press release contains forward-looking statements within the
meaning of Section 21E of the Securities Exchange Act of 1934. These
forward-looking statements are based largely on IZEA's expectations and
are subject to a number of risks and uncertainties, certain of which are
beyond IZEA's control. Actual results could differ materially from these
forward-looking statements as a result of, among other factors,
competitive conditions in the content and social sponsorship segment in
which IZEA operates, failure to popularize one or more of the
marketplace platforms of IZEA and changing economic conditions that are
less favorable than expected. In light of these risks and uncertainties,
there can be no assurance that the forward-looking information contained
in this respect will in fact occur.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170210005039/en/
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