[February 15, 2017] |
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LogMeIn Chairman Michael Simon Joins SessionM Board of Directors
SessionM,
the leading Loyalty Marketing Automation Platform, announced today the
addition of Michael Simon, former CEO and current chairman of the board
at LogMeIn (News - Alert), to SessionM's board of directors as its platform continues
to accelerate heading into 2017.
A successful entrepreneur and tech veteran, Simon served as LogMeIn's
chairman and CEO from its founding in 2003 until 2015, taking the
company public and growing it into a leading provider of cloud services
with millions of users across the globe. Prior to LogMeIn, Simon founded
Uproar Inc., which was acquired by Vivendi Universal Games, Inc. in
2001. Simon currently serves as chairman of the board at LogMeIn, as
well as on the board of HubSpot (News - Alert), the Graduate Studies Advisory Council
at the University of Notre Dame and the Board of Trustees of The Carroll
School.
"Take a look at any marketing technology landscape report and it's clear
how hot the intersection of loyalty and marketing automation is. There
are big companies that are delivering some amount of personalized
engagement, but it's rooted in email. There are smaller innovative
companies that understand the unique opportunities of mobile, but
they're no scaled to handle enterprise volume," said Simon. "What makes
SessionM so unique is its ability to deliver true personalization, with
tremendous speed at tremendous scale. That's what customers expect their
brands to deliver in exchange for loyalty. SessionM is uniquely
positioned to offer that kind of differentiated experience for its
customers."
"Michael understands the importance of the user experience and how
technology can be applied to make that journey more elegant, instead of
more complicated," said Lars Albright, co-founder and CEO of SessionM.
"The more personal and elegant the engagements, the more frequent and
profitable the transactions. We're looking forward to his guidance and
expertise as we continue to develop solutions for our growing roster of
Fortune 5000 companies in the year ahead."
With the majority of U.S. marketers looking to allocate more of their
budgets to retention and customer loyalty in 2017, SessionM's platform
is positioned to lead the way in increasing customer lifetime value. It
lets clients know when their customers are engaging across any channel
in real time, then provides each individual customer with a compelling
next best offer, message or experience. By leveraging personalized
loyalty engagement and advanced technology powered by machine learning,
SessionM's platform is positioned to lead the way in increasing share of
wallet for leading enterprise brands.
In 2016, SessionM was recognized as one of the hottest big data
companies in the Big Data 50, as well as by the Effective Mobile
Marketing Awards and TMC's (News - Alert) Customer Experience Awards. It was also named
to the Boston Business Journal's list of the Largest Mobile Tech
Companies in Massachusetts.
About SessionM SessionM is the first of its kind Loyalty
Marketing Automation Platform. The company's cloud-based solutions
integrate loyalty marketing technology with marketing automation and
profile management capabilities to drive personalized consumer
relationships through the mobile device and across channels. SessionM is
headquartered in Boston with offices around the globe. For more
information on SessionM, visit www.sessionm.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170215005733/en/
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