Industry News

TMCNet:  Coherent Path Customer Staples to Present eTail West Keynote on Email Personalization

[February 21, 2017]

Coherent Path Customer Staples to Present eTail West Keynote on Email Personalization

Coherent Path, the email marketing calendar company, will be exhibiting in booth 615 at eTail West, being held February 27 to March 2 in Palm Springs. At the show, Coherent Path will reveal the results of its recent survey, which will shed light on how marketers are thinking about and planning their email marketing calendars.

Coherent Path customer, Staples (News - Alert) will be giving a keynote presentation on email personalization at the pre-conference summit, focused on email marketing and customer relationship management (CRM) on February 27. The presentation will explore the company's email marketing transformation from a merchant-driven approach to a comprehensive customer-centric, data-driven and personalized strategy.




   

Who:

Alanna Vallee, senior director of targeted marketing, Staples
 

What:

"Keynote: Email Personalization is Hard"
 

When:

Monday, February 27 at 8:25 a.m. PT
 

Where:

JW Marriott
Palm Springs, Calif.
 

Additionally, Coherent Path's Vice President of Strategic Accounts, Max Busselle will join Staples to moderate an interactive roundtable discussion about growing revenue with the right email diet, on the same day.

In its eighteenth year, eTail is where the top minds of America's most successful retailers meet and learn. The disruptive content, designed to help optimize business profits, brings together 2000 senior-level executives from world-class ecommerce companies to develop both their companies and careers. For more information, please visit: http://etailwest.wbresearch.com/.

About Coherent Path
Coherent Path is the email marketing calendar company for top retailers seeking to transform their email program into a modern data-driven channel focused on revenue. The company's machine learning solution empowers retailers with the relevant themes and categories they should feature in today's campaigns while continuously learning to inform the campaigns of tomorrow . By creating an optimized email diet that caters to each customer's evolving tastes and moods, Coherent Path helps retailers quickly engage and cross-sell customers and promote strategic product categories while reducing email fatigue. Headquartered in Boston, MA. with offices in Toronto, ON (News - Alert) Coherent Path works with retail leaders including Neiman Marcus and Staples. For more information, visit www.coherentpath.com, follow Coherent Path on Twitter or connect on LinkedIn.


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