[March 21, 2017]

FollowAnalytics Recognized as a Mobile-First Messaging Platform by Top Analyst Firm

FollowAnalytics, the Enterprise Mobile Success Company, today announced that it has been recently named by Forrester Research (News - Alert) in the March 2017 report, "Vendor Landscape: Mobile Messaging Platforms," among Mobile-First Point Solutions. Since March 2016, Forrester has also recognized FollowAnalytics as a vendor in the Digital Intelligence Vendor Landscape¹, and Mobile Engagement Automation and Mobile Commerce Technology Vendor Landscapes. This level of acknowledgement undeniably underscores FollowAnalytics' position as a complete Mobile Engagement Solution. In addition, Forrester's November 2016 Mobile Engagement Automation Solutions Toolkit acknowledges FollowAnalytics' sweet spot as focusing on enterprise brands that are transitioning to becoming mobile first.

Last week's "Vendor Landscape: Mobile Messaging Platforms" reveals that enterprises are still struggling with mobile messaging because they are afraid of getting it wrong and because too few companies have the tools they need to do it right.

"We believe this recognition by Forrester is a testament to the importance of enterprise mobile engagement automation and to FollowAnalytics' critical role delivering that," said FollowAnalytics' founder, Samir Addamine. "Enterprises know that they need to become mobile-first in order to remain competitive. Our track record of helping them do so positions us as the leading enterprise mobile success solution. Two years ago, enterprises were slow to adopt mobile technologies and as a rsult fell behind; however as mobile apps solve business problems and enrich customer relationships, companies are realizing the need for long-term investments in mobile technologies, especially in finance, retail and travel."

Furthermore, Forrester's November 2016 piece, "Vendor Landscape: Mobile Engagement Automation Solutions," warns marketers that they need improve their mobile moments strategies and touts the importance of automation. It explains that "to deliver on customer expectations, mobile demands a new engagement model - yet marketers are still doing old things in new ways. Today's customers demand a seamless, integrated brand experience delivered to them with ultimate simplicity and relevance in real time."

As the only mobile engagement solution that has been built for and battle tested by global enterprise brands, it puts mobile marketing in the hands of the marketer, allowing for real-time contextual and transactional campaigns. Its one-to-one personalization model lets brands build omnichannel customer journeys that reach the customer wherever they are, in their mobile moments, making mobile engagement easy.

To learn more about how FollowAnalytics can help your company meet the demands of mobile-first consumers, visit www.followanalytics.com. To find out about adopting new engagement models, please download the white paper, "The No-Nonsense Engagement Marketing Blueprint for a Mobile App" at http://followanalytics.com/blueprint/.

About FollowAnalytics

FollowAnalytics is an enterprise-class mobile marketing platform that leverages machine learning to help marketers to boost engagement through their mobile apps by creating personalized customer journeys. They are trusted by brands like Michelin, Wells Fargo (News - Alert), Cartier, Louis Vuitton, Allianz and BNP Paribas; and are headquartered in San Francisco, with offices in New York, Montréal and Paris. Investors include Salesforce Ventures, Aspect (News - Alert) Ventures, Zetta Venture Partners, Sapphire Ventures and Cathay Innovation. www.followanalytics.com

¹ Vendor Landscape: Digital Intelligence Technology Providers You Should Care About, Forrester Research, Inc., February 17, 2017

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