[April 03, 2017] |
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New Messaging Solution Helps Companies Avoid Spamming, Protect Brand Reputations, Focus on Quality Consumer Engagement
As consumers increasingly rely upon text messaging for authentic
engagement with organizations to conduct a variety of everyday tasks,
the last thing they want or need are irrelevant, misdirected texts they
did not ask to receive, or worse, their medical, financial and other
personal data sent to someone else's mobile phone.
iconectiv,
an authoritative partner of the global communications industry
connecting more than two billion people every day, today announced
iconectiv (News - Alert)® Right Party Verification for Messaging, a new
service for mobile marketers, messaging aggregators and contact centers
to deliver targeted communications, less unwanted spam and happier
customers.
The service was developed in response to evolving Federal Communication
Commission (FCC (News - Alert)) rules under the Telephone Consumer Protection Act
(TCPA) that now dictate companies must have permission not just to send
marketing messages to a mobile number but also to have explicit consent
to contact the owner of that number. Failure to comply can lead to large
fines for offending companies. With some 45 million U.S mobile numbers
typically reassigned every year, just one communication to a number with
a new owner could trigger a fine that is currently set at a minimum $500
per unsolicited contact - increasing to $1,500 per contact for offenses
deemed to be deliberate.
The numbers can quickly add up. Recent TCPA enforcement has seen many
established and well-known brands endure record-setting legal penalties
and multi-million dollar class-action lawsuits.
This new service, part of the iconectiv Messaging Solution, builds on
the company's long history in the mobile numbering space, particularly
the transfer of numbers from one service provider to another. With
research showing that around 97 percent of messages are opened within
three minutes, protecting the integrity of text messaging outreach is
vital to today's mobile marketing efforts.
"Right Party Verification for Messaging means companies can have renewed
confidence in one of the most popular forms of customer engagement,"
said Scott Puopolo, Executive Vice President, Information Solutions,
iconectiv. "When managed correctly, text messaging is a powerful tool
that delivers the right message into the hands of the right people.
Handled badly, it can alienate customers, damage brand integrity, and
lead to costly fines.
"Our Right Party Verification for Messaging service keeps the contact
base up to date, keeps the marketing flowing, the customers engaged, and
the regulators and associated fines at bay," he said.
Sue Rudd, Director Networks and Service Platforms at Strategy Analytics (News - Alert),
noted, "Despite the recent Congressional vote to overturn imminent
Internet privacy regulations for ISPs, the TCPA is already in effect to
protect consumers from unsolicited 'robotexts.' Good businesses want to
comply with TCPA to maintain consumer loyalty and to keep open trusted
personal communications channels."
"Opt-in text messaging has become an essential communications tool for
many businesses and brands - so initiatives such as the iconectiv Right
Party Verification for Messaging that help ensure the right messages
only go to the right party with guaranteed privacy are a welcome
addition to help mobile marketers protect their customers and enhance
ongoing engagement while increasing mutual value," Rudd added.
As a leader in the communications industry for over 30 years, iconectiv
brings messaging best practices, regulatory expertise, as well as an
impressive arsenal of sophisticated solutions to companies engaging in
mobile marketing.
"We offer world-class capabilities to help mobile marketers meet their
regulatory obligations and protect their businesses from costly
lawsuits," said Puopolo. "In line with our other products and services,
Right Party Verification for Messaging is simple to use, seamless to
integrate and secure for organizations of all sizes and industries."
About iconectiv At iconectiv,
we envision a world without boundaries, where the ability to access and
exchange information is simple, seamless and secure. As the
authoritative partner of the communications industry for more than 30
years, iconectiv realizes this vision for more than two billion people
every day by providing market-leading solutions that enable the
interconnection of networks, devices, and applications. Working closely
with private, government and non-governmental organizations, iconectiv
continues to protect and secure telecommunication infrastructures for
service providers, governments and enterprises, while providing network
and operations management, numbering, registry, messaging and fraud and
identity solutions to more than 1,200 organizations globally.
A US-based company, Telcordia Technologies, doing business as iconectiv,
is a wholly owned subsidiary of Ericsson (News - Alert). For more information, visit www.iconectiv.com.
[Suggested Tweet] New #telecom service from @iconectiv helps
protect #consumers from #unwanted #calls and businesses from #FCC #TCPA
fines.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170403005605/en/
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